The way I heard this was envelope 3 said " change the name of the company.
Originally Posted by benveniste
i think getting rid of their core industry was the best move they made !
zombies don't need much of a brain.
Last edited by jnanian; 07-15-2012 at 07:15 AM. Click to view previous post history.
One thing I don't get: are film products all concentrated in one division?
Originally Posted by Photo Engineer
It could be that consumer film and one-use cameras are in the "consumer group" division, and commercial (professional) film, motion picture film and chemistry for development are in the "commercial film group". Photographic paper (for optical printing) could be in both.
Maybe the divisions reflect distribution segments (groceries and general surfaces on one hand, commercial laboratories and professional users on the other hand).
Core industry? What was that?
Originally Posted by jnanian
It remains to be seen, by those of us outside EK, what will go where.
I don't think this link has been posted recently: http://www.democratandchronicle.com/section/kodak
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It doesn't really matter. The divisions are only in the sales departments. The departments making actual product will not be divided up.
Originally Posted by Diapositivo
Originally Posted by Photo Engineer
core industry of kodak seemed to be making cameras, film, paper, chemistry and doing PHOTOFINISHING.
once they got rid of the cameras, paper and photofinishing and sold off the chemistry it was a lost cause ....
seeing they forgot how to advertise anything but all in one inkjet printers and scanners on the cartoon network.
it turned the company into a zombie ...
Last edited by jnanian; 07-15-2012 at 06:44 PM. Click to view previous post history.
I can not imagine how Kodak must feel reading these threads full of bitching and complaining, people saying they want films like Kodachrome, Plus-X, High Speed Infrared and E6 back when we still have outstanding varieties like TMY, Ektar and Portra…..and the constant dissection of the restructuring.
And you DO know who Kodak is, do you not? Kodak is not so much the top executives, the shareholders and certainly not Mr. Perez. Who Kodak is are the people who are hard working, passionate about the products and proud of the brand that is Kodak. Who Kodak is are the people like Audrey Jonckheer who are still trying to help film find a way forward…besides buying the film, are you helping?
There is something else we are not doing…something besides websites like Flickr, APUG, etc. Something besides buying and using film that is not being done and it kept me up until 5AM this morning…it is troubling me..
Here is the trouble…
If Kodak were to stop selling film and no one took it over, I think it would be very, very bad for film in general. Here is why: Public Perception based on internet hype. For example, when Kodachrome disappeared, I can not tell you how many people thought that Kodak was no longer making any film and some even thought that meant no film left at all. That's right, one film's disappearance well publicized caused an tsunami of misconception by the general public. The same thing has happened with the C-11 filing by Kodak and all the news that has followed….this is a bad, BAD pattern folks. Because what ever potential numbers in growth that even niche film use there might be with the artistic resurgence of the medium, the growing perception that film is history is hampering a potential market segment that might otherwise give film a try.
This is not just Kodak's problem, it is Ilford's, Fuji's, Efke's problem and it is OUR problem. As much as I want to see Kodak get really creative in how they market to the potential film user, I think we are missing something really, reeeeally important as the film user. We say we use film, post images, fill our freezers, we do a lot, but we do it for us first, not to help out our film making companies, the ones who depend on us not only to use the product, but get the word out.
But I really do feel like we are missing the so called boat that Kodak has been said to have missed too…I am not sure what it is, but I am determined to figure it out.
Maybe it might have to do with crowd sourcing of an ad campaign that is not from the makers of film, but the users of it...something like that can go viral real quick...I think it is something like this that needs to happen, honestly...
Last edited by PKM-25; 07-15-2012 at 04:00 PM. Click to view previous post history.
What photos can be finished when the bottom has dropped out of the consumer film market? Kodak E-6 is gone. Isn't there any larger indicator of what's happening in film when a major segment totally tanks out? The consumer/pro roll film segment is riding the coat tails of the motion picture segment. The LF segment is riding the coat tails of the x-ray film segment. (Really, who needs 7-mil base film in mass quantities, $26 for 50 8x10 sheets?)
Originally Posted by jnanian
If the movie industry leaves film behind, expect roll film prices to shoot through the roof. If the radiology departments leave film behind, expect LF film prices to shoot through the roof.
Film would still be in dire straights even if Kodak was a perfectly healthy and thriving company. Imagine if Kodak did do everything right, and Kodak sensors were in at least 50% of the cameras manufactured, with a little logo, "Kodak Inside," and Kodak had 75% of the online image market. What would the film market be like? Same as today. It would still have tanked, and just as badly, with all of the same problematic external forces.
The problem, which will never go away, is the lack of consumer support. Product availability is based on consumers willing to pony up with money to buy the product. We have more film than consumers. That's all there is to it. So production lines have been idled and factories have been scrapped out. There isn't a market in the "third world" for film, either, since cell phones are ubiquitous. Even Mogadishu has full cell phone service. And really, does anybody expect some tribesman to waste money on Kodak moments? That's a first/second-world thing to do. And once you have any imaging device at all, that's what will be used.
Here is how much I care about Kodak...
Are they selling products I like and can easily buy and use? Then I love Kodak.
Are they killing off products I like and can easily buy and use? Then Kodak doesn't exist.
It is not Kodak, it is the products. If the products are gone then Kodak is gone. Their name and history mean nothing to me. Only the products I can buy and use.
American business needs to flush out its management mentality. Giving multi-million dollar bonuses to failed executives is a symptom of the problem. These CEOs all sit on the Board of each others' companies and protect themselves from the top. They answer to no one and their investors and shareholders lose for the same reason the employees and customers lose. Executive plunder and pillage. They are a virus of vampires sucking the life out of every company they touch. Suck out the blood and leave the corpses behind them in the dirt.