'Fujifilm Professional has revealed that production of a number of its films is to cease. The affected films are Fujichrome Velvia 100F in 35mm, 120 and 4x5 inch formats and Velvia 50 in 4x5 and 8x10 inch. The last shipment of these films will arrive into the UK in December 2012.' - http://www.ephotozine.com/article/fu...ontinued-19729
The announcements have only been on British based sites.
Here's why: There is a limited volume of E-6 sold. Obviously, there is a best seller, a second best and a worst in Fuji's line-up. As such, there is an opportunity to streamline the range. Fuji would have done the due diligence on what sells best, second best and worst. They have simply taken a business decision to remove some of the dying wood. They would have concluded that 100 was the best seller.
It is a far more efficient (not arguing necessarily"better" here; just efficient) business model to only offer one film in E-6 as it reduces variance. And, efficient production models have a greater chance of longevity. You just need to look at Porsche in the 1990s when they basically scaled back to offering only the 911 range to see that this is a proven paradigm.
I think that this decision means that there will be at least one E-6 LF available for a while, yet.