It is not clear that their main purpose is to sell more digital cameras?
Yes, it is clear. But they are far more likely to sell people on a competitor's digital by displaying images by those competitors, than they are to sell people on film by displaying film images. Most people who see the images from the contest are using digital, and won't drop it for film because of a contest-winning picture. Film is not a threat to their digital sales.
That is why I say they are idiots. They lack basic insight. Despite still offering two film cameras, they exclude and insult film photographers. Some Nikon users who shoot film but are considering digital instead of or in addition to film will wonder why they should buy from a company that doesn't respect them.
I do use a digital device in my photographic pursuits when necessary.
When someone rags on me for using film, I use a middle digit, upraised.
The submit button isn't there yet, expect Dec 1 2012. I noticed they ask for perpetual non-exclusive rights. And the prizes are all Nikon equipment. Maybe they figure we don't want any of it.
Yea see. They end up with an awesome stock image library that could theoretically compete with other stock. Maybe even against some that one of us has shot in the past.
I always looked at these things with a smirk.
I've got to say that if I won and all the equipment was given to me, I'd probably end up giving it away to others who want to learn.
A while after my son was born and I had two kids to run around after instead of one, I embraced digital. During the earliest part of their lives, it was just too hard to keep developing film and I couldn't afford to send all the film I was running out to a lab. I got a Digital Rebel and went about relearning how to use photo editing software.
I realized something about six months in, though: I hate it. I actually HATE digital photography. The pictures I have of my kids are awesome and I don't really regret my choice, but I found negatives of my daughter recently from when she was a baby and there's just something completely DIFFERENT about them. I realized about two weeks ago that what I really wanted wasn't a 5DII/III, which is the way I was heading within a year and a half or so, but a damn Chamonix. I don't just like the images better with film, but I like the *process* better. I do enough on the computer already. Photography doesn't *always* have to be one of those things.
Nikon is really screwing up with this. People like me, who *do* use both film and digital, will likely not be supporting their brand in principle. They're going to miss out on *amazing* images. While it isn't the better business decision in the short term, I think that Nikon should look past the desire to sell as many digital devices as possible and actually come out as supporters of *all* forms of photography. Yeah, it's a pipe dream in these times, but have they looked at what's coming from film and alternative process users lately? It's obviously making a resurgence in a big way.
While it doesn't surprise me, it does piss me off and, to be honest, it's quite disappointing.
No idea what's going to happen next, but I'm hoping it involves being wrist deep in chemicals come the weekend.