The article says the deal would require selling the "personalized imaging" business, which IIRC includes the film portion. No knowing what it all means for film shooters until a buyer emerges...but who? I don't think I've seen any plausible guesses.
San Diego, CA, USA
The lady of the house has to be a pretty swell sort of person to put up with the annoyance of a photographer.
-The Little Technical Library, _Developing, Printing, And Enlarging_
Even before bankruptcy Kodak was trying to sell off these imaging patents. CEO Perez said over a year ago that they had a number of large tech companies interested in them. My guess he was trying to start up a bidding war, and didn't have any strong buyers. So this inability to sell assets is not a new thing.
The film sale might have a hard time attracting buyers, as the buyer would only control distribution and marketing, not production. So not an actual hard asset up for sale, and I have a hard time thinking of a company where this arrangement would fit well. Maybe MAC Group?
Agreed. The proposed scenario to sell off film makes almost no business sense. It's not a real sale in the traditional sense so that may be why no buyers are coming forward. I hope Kodak is thinking harder about ways to sell off ALL of the film business so that it can survive.
I suppose however buys the "business" of Kodak film would certainly seek to use the Kodak name, and I don't see any difficulty in obtaining it. Kodak is already using its brand to market products of different technologies. By controlling the manufacture of the film they can also be certain that the Kodak name is not spent on something of low quality which would damage the other product lines.
The Del Monte brand was used by at least three different firms in different parts of the world until a few years ago (I don't know about now). I mean really three firms licensing the brand to produce their own products. If one had made some big mistake it would have damaged the market reputation of the other two.