We know each other and communicate from time to time. We were both interviewed at the time of the Kodachrome demise but only his portion was used for the final version. He had much more to do with Kodachrome than I did.
The article is good but cannot tell everything due to space limitations and so it is terse and to the point.
I've never been a marketing nor manager person, but if Kodak really was in love with film, as this article proposes, they should have fought digital in the marketplace. Imagine a commercial, early 90's, maybe even as late as the early 2000's. Two photographers, maybe a son, and a daughter, all excited about the photos they took on vacation. When mom or dad asks to see some pictures, sister brings out a photo album, so does sonny. But when pop asks "Hey son, can you make me a copy of this print?" sonny replies, "I'd love to dad but my hard drive crashed and I lost all the files..." but then sister says "Oh that's ok, I got it too. Let me get the negative..."
I'm not saying Kodak would be all profitable and peachy now, but maybe, just maybe, SOMEONE somewhere could have developed a marketing strategy to show people what advantages film had over digital. And they could still launch such a campaign today, only pointing out how cool and retro film is...
In life you only get one great dog, one great car, and one great woman. Pet the dog. Drive the car. Make love to the woman. Don't mix them up.
I wonder where Kodak would be if it were not for the shorting out of the market in 2008. I wonder if the repeal of the uptick rule in 2007 led to the naked shorting that was so rampant in 2008. And at the very least, were it not for that, would we still have Kodachrome today? While many consider digital to be a "permanent" process, any permanence is strictly in the digital file that has to be constantly transferred across storage mediums (media?) as computer technology changes. No actual output print of a digital image is probably any more stable than an old C-22 film. Kodachrome was the only truly permanent physical color likeness.
... if Kodak really was in love with film, as this article proposes, they should have fought digital in the marketplace.
A major project I spent a lot of time working on in the late '80s and early '90s was the Kodak Premiere Image Enhancement System. It was a 'film in - film out' system designed to replace complicated camera and darkroom image composition work. It was designed to encourage the use of film.