It is nice to dream of things we would like to see, but the reality is different.
First question you have to ask yourself is: where are those "million" of people that would like to see Ektachrome back?
Are those the same millions that stopped using film and bought millions of Iphones and other D devices?
Or, is it more realistic to say that only a small minority, a few thousands, still use film daily or at least once or twice a week?
The sales of what film remains in production speaks for itself: just look at Fuji or Kodak sales figures.
The market has shrunk a lot.
So, how does Ferrania is going to compete with such a small market?
They have to scale down from what they used to produced. They can't afford to employ 4000 people as they used to. And the machinery has to change.
But, better is to read from the man in charge. Here is an interview with Nicola where he outlines his plans:
When Film Ferrania is ready, we will hear the news. No doubt about that!