That idea by Kodak does not make sense to me. Maybe it has been conveyed wrongly.
Quite possible, i dont see anything happening anytime soon, Kodak has had plenty of time to produce smaller batches of film if they really wanted to, its not like they dont have the infrastructure in place to do so.
I was thinking of that Senior VP of Marketing and Product Development at Freestyle? He has a beard (at least in his company photo). He's American (I assume). And Freestyle already used to sell direct-branded Ferrania products...
"When making a portrait, my approach is quite the same as when I am portraying a rock. I do not wish to impose my personality upon the sitter, but, keeping myself open to receive reactions from his own special ego, record this with nothing added: except of course when I am working professionally, when money enters in,—then for a price, I become a liar..."
— Edward Weston, Daybooks, Vol. II, February 2, 1932
I don't believe that is true. Their remaining coating equipment is designed (and suited) for large product runs.
Thats true, but they must hold smaller coating machines in their research facilities if they really wanted to produce smaller runs of film.
Its inevitable that its going to prove uneconomic to use their full scale coaters when their market for cine film dries up. The question is whether its worth reinvesting in producing new machinery to make smaller production runs.