Producing film and selling and marketing film are two totally different things.
Kodak emphazised on the independance between them and the new british company.
Nobody asked why Kodak, who were believed to cling so much to still film gave that business out of hand.
That still film part of the new/still to be establisherd entity at KPP is only a small part of that deal. In the official communication on this matter it even is placed only at low rank.
I relate my words to what are the facts rsp. what has been communicated and not what some people wish to be. The photochemical industry is a very complex matter and not just related to those films once on the shelves of photo shops.