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Thread: Kodak Alaris

  1. #1
    RattyMouse's Avatar
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    Kodak Alaris


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    Regular Rod's Avatar
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    "Kodak Alaris, the new company born of KPP's purchase of Eastman Kodak's personalised and professional imaging businesses, has no plan to reduce its portfolio of films in the short term, its bosses tell BJP"


    Goodness me! They need to get some plans in place to increase their range...

    RR

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    It's not really breaking news, it's not really exciting news, but at least it's good news. I could re-read the same story all day as long as it includes "continue selling film."

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    Well, my excitement and hopes for Kodak Alaris' commitment to analog photography has gone down a few notches after reading that post. The "new" Kodak is pretty much saying the same thing the "old" Kodak has for years. Instead of promoting the use of film, with all the millions of analog cameras out there, with the resurgence (while maybe not a tidal wave) of interest in film photography, we have the new guys saying, 'Oh gee...film is a mature product, so don't expect anything new from us. We'll keep it going as long as we can, but our real focus is on printing!'. Why don't they just hire Antonio Perez as their CEO? He'd feel right at home. Why am I experiencing deja-vu? Could it be because that road was so successful the last time Kodak made it their priority? Sorry to sound cynical but, with no debt and a fresh start, they have the name recognition and a perfect opportunity to do great things. I guess I was expecting too much.
    Last edited by Ten301; 09-24-2013 at 01:47 PM. Click to view previous post history.

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    Great news to be sure, and right on time at the end of my discussion.
    akfotog


    Seneca/National 8x10, Cambo SCX 4x5, Tachihara Wood Field 4x5, Busch Pressman 4x5, Mamiya RB67 Pro SD, Hasselblad 500 C/M, Mamiya M645 1000S, Nikon F5, Nikon F100, Nikon F4S, Nikon FM2 Chrome.

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    MDR
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    Good news and I'd love for them to resurrect some old emulsions but the reality is that they have enough problems selling what they have in their current product portofolio

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    Certainly good news, they provide some feedback by saying they have a good demand for their film portfolio and will continue with it.
    Yes; No debt, clean start. But will do what we've always done. However, it might be still early to see their potential.

    Given that the people at PI on Kodak Alaris might not see our forum, we could write them in behalf of the film community. Sending our letter directly to Mr Dennis Olbrich (IIRC he is the head of PI) In the lines of:

    "APUG, in behalf of the film photography community are happy that the film capture division of Kodak Alaris continues to offer a good portfolio of excellent products. We would appreciate that Kodak Alaris further promoted the use of their film products. Some competitors (think Ilford) and endeavours (IP) in the same industry are currently advertising, promoting and following closely our community. In this era of Digital Imaging, Kodak's film is not as known as it was in the past; despite its superb quality. Many potential users don't know Kodak.
    Because it is not only about making and distributing film; Kodak film needs passion."


    Don't you think it would be a nice way to say hello to this new company?

  8. #8

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    Quote Originally Posted by Ten301 View Post
    Well, my excitement and hopes for Kodak Alaris' commitment to analog photography has gone down a few notches after reading that post. The "new" Kodak is pretty much saying the same thing the "old" Kodak has for years. Instead of promoting the use of film, with all the millions of analog cameras out there, with the resurgence (while maybe not a tidal wave) of interest in film photography, we have the new guys saying, 'Oh gee...film is a mature product, so don't expect anything new from us.
    I really cannot begin to fathom what people are expecting from them, annual runs of Kodachrome in ULF?

    Come ON people, when they say nothing new they mean new film, not marketing. Of course they will market film, they can now and it will help to turn a profit.....you do want them to turn a profit, right? This is just incredible to me, the lineup they have right this moment is truly some of the best film they have ever made and the quality is near mil-spec for pete's sake and yet all people can do is complain, what a truly sad state of commentary.

    I am 100% in support of what ever they need to do in order to keep the current lineup and not make films like TMX and TMY in 4x5 $200+ a box, which I would still pay by the way.

    You guys have got to start waking up, this is 2013 and Kodak film has emerged from bankruptcy, it could have been far, far worse folks.
    "I'm the freak that shoots film. God bless the freaks!" ~ Mainecoonmaniac ~

  9. #9
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    Yaaay - I can keep using TXP320. My favourite...

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    Ken Nadvornick's Avatar
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    Quote Originally Posted by PKM-25 View Post
    I really cannot begin to fathom what people are expecting from them, annual runs of Kodachrome in ULF?

    Come ON people, when they say nothing new they mean new film, not marketing. Of course they will market film, they can now and it will help to turn a profit.....you do want them to turn a profit, right? This is just incredible to me, the lineup they have right this moment is truly some of the best film they have ever made and the quality is near mil-spec for pete's sake and yet all people can do is complain, what a truly sad state of commentary.

    I am 100% in support of what ever they need to do in order to keep the current lineup and not make films like TMX and TMY in 4x5 $200+ a box, which I would still pay by the way.

    You guys have got to start waking up, this is 2013 and Kodak film has emerged from bankruptcy, it could have been far, far worse folks.
    Old-timers around these parts will probably fall over dead hearing me say this, but...

    I really think we need to give these guys some breathing space and a chance to get their feet on the ground and get going. No one has been more critical of EK's business decisions over these past several years than I. That was some of the dumbest shit I've ever seen, ranking right up there in business sense with those dotcoms I worked for back in the day. Unbelievable incompetence of vision. Don't even get me started again...

    But these guys aren't EK. True, we don't yet know what they can or will do, but the flip side is that unlike EK under Perez, they haven't done anything fatally wrong yet either.

    Besides, if a reconstituted Ferrania doesn't manage escape velocity in 2014, and Harman hasn't been secretly squirreling away aces up its sleeve while no one was watching, then these Alaris guys might very well be your last, best, and final hope for survival of color film of any type.

    The prudent thing to do might just be to give them the benefit of the doubt and some room to maneuver.

    Ken
    "There is very limited audience for the arty stuff, and it is largely comprised of other arty types, most of whom have no money to spend because no one is buying their stuff either. More people bring their emotions to an image than bring their intellect. The former are the folks who have checkbooks because they are engineers, accountants, and bankers—and generally they are engineers, accountants and bankers because they are not artists."

    — Amanda Tomlin, Looking Glass Magazine, 2014

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