you are right
they capitalized on it ..
and even after they nearly lost their shirt when the person who
invented roll film sued them for millions ( and won! ) .. the history writers
have most people brainwashed in saying kodak invented roll film thats good business+marketing too
millions of box cameras and other stuff just like everyone else in the usa and abroad between ww1+2 and then
even more so afterwards. the lomo cameras aren't really much different than what was being sold already (by kodak )
except they ( lomo ) have capitalized on the crowd that want to shoot lofi/low tech stuff.
( if kodak continued to make cheap 35mm and 120 cameras until their demise they would have given lomo and holga a run for the $$
seeing they have a 100+ year history doing just that )
i agree with their (lomo ) philosophy quite a bit and think that with fewer controls ( focus aperture shutter speed ) it frees
the photographer to just take photographs instead of everything else. yeah i know, i have full control cameras too
but they aren't as much fun