Fujifilm Price Increased Announced: April 2014
I do use a digital device in my photographic pursuits when necessary.
When someone rags on me for using film, I use a middle digit, upraised.
I fear there's a more fundamental shift going on here than just digital replacing analog. I've felt for a while now that what may really be happening is that photography itself, all of it, is beginning to go by the wayside as a standalone activity.
Film usage is dropping, digital camera usage is dropping, smartphones and tablets are everywhere. But these replacement technologies are not replacing earlier photographic tools. They are redefining photography itself from something that was a tangible pursuit worthy of time, patience, and thought, into something that is simply an uncontrolled throwaway behavior.
Photography as it's own destination for the masses is on the wane. Photographic behavior, as in quick! do that again! let me get that! followed by an equally quick look-see on a gadget, followed by it's all deleted and/or never looked at again, is now the norm. It's the act, the behavior, of snapping and quickly looking (or not even that), followed by disposal, that counts. Not the picture that counts.
The picture is now nothing more than a temporary consequence of the behavior. Not the reason to engage in the behavior.
And there is precious little need for film or cameras or a photographic industry to support those fleeting, in-the-blink-of-an-eye behaviors. And soon enough, there is about to be a photo technology available to all to actually support nothing more than those random thoughtless blinked behaviors.
Photography is morphing from thoughtful action-based to thoughtless reaction-based. Like having your leg involuntarily jerk when the doctor hits your knee with that little rubber mallet.
And so the cost of film continues to rise...
Last edited by Ken Nadvornick; 12-20-2013 at 08:45 PM. Click to view previous post history.
"Hate is an adolescent term used to stop discussion with people you disagree with. You can do better than that."
—'blanksy', December 13, 2013
Needless to say. this is not happy news, but I do think it's inevitable. (And a lot of things beside film have gone up in price too.) The main question will be how far and how fast prices go up. So far there are multiple respected makers, so we should avoid monopoly pricing. I can't honestly remember what I paid for film back in the 19-ought-sixties, but I suspect in real dollars the price still isn't too bad. In any event, I'd prefer to pay a bit more than see it disappear.
Yep. The structure and norms of society are changing.
Originally Posted by Ken Nadvornick
Mark Barendt, Ignacio, CO
"We do not see things the way they are. We see things the way we are." Anaïs Nin
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Originally Posted by Ken Nadvornick
This is super bleak but I can't refute any of it. I am sort of glad Fuji is doing this, adapting, rather than throwing in the towel.
Price increases do not worry me, especially since I do not buy from bricks-and-mortar shops where there is a huge gouging caper evident here in Australia. If quality is what you want, you must be prepared to pay for it, for as long as the product is available.
Importantly too, is Fuji's awareness of what any pro-dealer will also tell you:
Use film and enjoy it while we do have a good supply of it.
"The demand for film products is continuously decreasing"
.::Gary Rowan Higgins
One beautiful image is worth
a thousand hours of therapy.
"It is horrifying that we have to fight our own government
to save the environment."
I certainly want lower prices, but it seems the price of everything is rising, so I'm not terribly concerned that film is increasing as well. At least they are not doing what many other industries are, lowering the quality as they raise the price. Anyone eat at McDonald's lately? I'd gladly pay more for a Big Mac that tasted like it did when I was a child - and this is why I only eat there a couple times a year anymore.
Ken, I feel your comment is well thought out and has a lot of merit to it. I think everything has moved to the instant gratification mode and photography is in that line up too.
I can recall a friend of mine stating 20 years ago now where photography was headed when he bought his first video camera. Basically he said, "you will just setup a camera and video from sunrise to sunset. You can then just sit in front of a big screen TV and press a button every time you like a scene and watch a 16x20 print spit out"
He and I don't talk anymore.....!
Last edited by Trail Images; 12-20-2013 at 10:41 PM. Click to view previous post history.
Ken, in a lot of respects you are right. Change is inevitable and it will have an effect on photography. But what is missed here is just how embedded imagery is in our society. How those images are captured have been changing ever since photography came into being, it just seems to happen quicker today than in the past. But if you look back, almost all those eras in photography can still be enjoyed today. Sure, things change and move on, it has to. But the past rarely ever goes away entirely. People still ride horses. We still use buggies. Whips are still being made and sold. You can still take photos on large glass plates if you want.
Fujifilm may go away. Kodak may go away. But there are still smaller companies out there who are willing to fill the gaps. To be honest I feel much sorrier for those who have invested their lives in digital. Their world is also starting to change but I am afraid that it will be much harder to keep digital technology alive as a cottage industry than film.