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Thread: new kodak ceo.

  1. #31
    ambaker's Avatar
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    Sadly, the new Kodak is pretty much just an emotional reminder of the past.

    The signs say Kodak, many of the buildings are the same. It is almost like meeting someone who could almost be a twin of a departed loved one.

    So much is so familiar. But when you look close, they are still gone.

    My favorite impossible revenge fantasy is that Alaris grows to the point that it buys and takes over the rest of the company. Ushering in a new age of my favorite romanticized and idealized memories of what never really was. :sad:


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  2. #32
    Bob Carnie's Avatar
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    I was at SPE in Baltimore with a booth right beside Kodak Alaris.


    Most bizarre situation that I still cannot figure out, all the guy did was collect business cards by giving out a roll or two of film, His booth was swamped with students lining up for a free roll of film. Ok this makes kind of sense, collect names for future marketing??? not what I think is the best way to spend marketing money.

    I could not engage the rep in conversation as he was too busy handing out film and by the end of two days was not interested in talking to him as
    he obviously was not there talking Kodak products other than the free film give away.
    I did not get the sense that anything was coming down the pipeline in terms of Kodak products , other than they have a bucket full of film to get rid of.

    He would start his spiel by WHO SHOOTS FILM then make them stand like lemmings to get a free roll, this was very strange marketing and promotion , as
    there was no information other than a chance to get a roll of film.

    I heard from other vendors that this is going on at all photoevents and this guy is there handing our single rolls, of colour , black and white in different sizes.

  3. #33

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    Quote Originally Posted by Bob Carnie View Post
    I was at SPE in Baltimore with a booth right beside Kodak Alaris.


    Most bizarre situation that I still cannot figure out, all the guy did was collect business cards by giving out a roll or two of film, His booth was swamped with students lining up for a free roll of film. Ok this makes kind of sense, collect names for future marketing??? not what I think is the best way to spend marketing money.

    I could not engage the rep in conversation as he was too busy handing out film and by the end of two days was not interested in talking to him as
    he obviously was not there talking Kodak products other than the free film give away.
    I did not get the sense that anything was coming down the pipeline in terms of Kodak products , other than they have a bucket full of film to get rid of.

    He would start his spiel by WHO SHOOTS FILM then make them stand like lemmings to get a free roll, this was very strange marketing and promotion , as
    there was no information other than a chance to get a roll of film.

    I heard from other vendors that this is going on at all photoevents and this guy is there handing our single rolls, of colour , black and white in different sizes.
    Rational if they have made too much, Fuji have been dumping C41 since spring 13.

  4. #34
    mrred's Avatar
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    In my opinion, the only future contribution Kodak will make is when their film supplies are finally depleted. At that time (or near) film prices will sky rocket and the film world will reveal itself for what it finally will be. Outside of closing production runs and factories, I don't think there has been any attempt to actually scale down their manufacturing process. If they could actually learn (doubtful) , they should bring ilford in for advice.
    Get it right in the camera, the first time... My flickr
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  5. #35
    Ken Nadvornick's Avatar
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    Quote Originally Posted by RattyMouse View Post
    Kodak Alaris has to generate millions and millions of dollars to pay their pensioners. Surely they will keep the film rolling no?
    It would seem that Kodak Alaris doesn't control that. Eastman Kodak does. KA is completely dependent on EK for their remaining supply of Kodak film. And when the current EK contract for large volume MP runs out and it's time to sell or dismantle the manufacturing infrastructure, will KA be interested in buying and operating it? Even if they could afford it? And the potential risk to their pensioners by doing so didn't prevent it?

    Or will it just be less risky and more market appropriate at that time to send out a press release stating that, while they would love to continue selling Kodak film, sadly and for reasons beyond their control their supplier has stopped making it. And in a good faith effort to help out their remaining film customers, they will continue by offering replacement black-and-white films from Adox and Harman/llford, and color from Film Ferrania. Just like everyone else.

    As alluded to in earlier posts, EK is no longer a film—or even a photography—business. The new CEO mentioned in his interview that the Kodak board has primarily tasked him with growing their new business. He isn't going to do that by sitting down at his first staff meeting and saying "Let's introduce more film products into that declining market space." They no longer market and sell film to consumers. They're a business-to-business packaging printing company now. One that has only a final large legacy film order to service.

    Ken
    "When making a portrait, my approach is quite the same as when I am portraying a rock. I do not wish to impose my personality upon the sitter, but, keeping myself open to receive reactions from his own special ego, record this with nothing added: except of course when I am working professionally, when money enters in,—then for a price, I become a liar..."

    — Edward Weston, Daybooks, Vol. II, February 2, 1932

  6. #36

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    If they're out of the photography business, maybe Kodak could try a sure money maker like say various paper products, since rolled products were their claim to fame. They can even keep the names, such as:

    T-Max Triple Strength Super Strong and Absorbent paper towels, 100 and 400 sheet rolls
    Super-XX economy paper towels
    Royal-X triple ply extra soft bathroom tissue, also available in extra large sheets
    Tri-X mega roll 2 ply plush bathroom tissue
    Plus-X economy version of previous
    Panatomic-X lint free single ply bath tissue in huge roll for commercial use
    Verichrome bath tissue and towels in colors to match your home decor, can also use the "Elite" designation
    Pro-Pack case quantities of any of the above for hotels, schools, prisons, etc.
    Double-Two handy travel sized packs
    Autographic custom products for large volume users

    Etc.
    All in the classic yellow pack.


  7. #37
    Ken Nadvornick's Avatar
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    It took Kodak over a century of sustained effort and world-class photographic excellence to reach a point where the common public perception was,

    "Kodak = The Finest in Photographic Film"

    and it will probably take at least that long to undo that perception and replace it with,

    "Kodak = Cheap Blister-Pack Cardboard Hanging Packages"

    or whatever it is they are doing now. That new CEO does indeed have his work cut out for him.



    Ken
    "When making a portrait, my approach is quite the same as when I am portraying a rock. I do not wish to impose my personality upon the sitter, but, keeping myself open to receive reactions from his own special ego, record this with nothing added: except of course when I am working professionally, when money enters in,—then for a price, I become a liar..."

    — Edward Weston, Daybooks, Vol. II, February 2, 1932

  8. #38

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    Quote Originally Posted by pbromaghin View Post
    And there really isn't much coming out of them for us to talk about.
    This page seems mighty active, actual photographers making actual photographs on actual Kodak film and actually getting published. Now if all folks want to talk about is tech and gear, well then beyond the price hike on TMY in 4x5, yeah, there is not much going on there....

    I don't know anymore either what is to happen to Kodak film, if they are gnawing away at master rolls with an aim to coat more. I simply love the products and hope it sticks around for another 5-10 years...
    Last edited by PKM-25; 03-15-2014 at 02:30 PM. Click to view previous post history.
    "I'm the freak that shoots film. God bless the freaks!" ~ Mainecoonmaniac ~

  9. #39

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    I though KA owned Harrow (inUK) which is involved with some non film coating?

    It would probably be difficult and expensive to make Trix or Doublex at Harrow but alternates are more grim? Unless you like Ilford and Forma more...

    That was the question the FND people did not ask the KA marketing.

  10. #40
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    Quote Originally Posted by Ken Nadvornick View Post
    when the current EK contract for large volume MP runs out and it's time to sell or dismantle the manufacturing infrastructure, will KA be interested in buying and operating it?
    I think that's exactly right.

    EK was set up to serve a market about 99,999 times bigger than the market that currently exists.

    From what I can gather, Ilford has found a niche for B&W products, and is "right sized" to the reality of the level of sales that currently exists.

    The question is whether this new Kodak cum Kodak Alaris model is similarly "right sized". Personally, I doubt it. Even if, in the reasonably near future, Kodak decides to get out of film manufacturing and offers to sell off all the equipment and IP, my sense is that everything about how they produce the product is scaled wrong for the future.
    I shoot digital when I have to (most of those shots end up here) and film (occasionally one of those shots ends up here) when I want to.

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