EK was set up to serve a market about 99,999 times bigger than the market that currently exists.
From what I can gather, Ilford has found a niche for B&W products, and is "right sized" to the reality of the level of sales that currently exists.
The question is whether this new Kodak cum Kodak Alaris model is similarly "right sized". Personally, I doubt it. Even if, in the reasonably near future, Kodak decides to get out of film manufacturing and offers to sell off all the equipment and IP, my sense is that everything about how they produce the product is scaled wrong for the future.