I think Mirko is saying about pricing in that interview what the management at Kodak Alaris is probably saying in house.
“Photography is a complex and fluid medium, and its many factors are not applied in simple sequence. Rather, the process may be likened to the art of the juggler in keeping many balls in the air at one time!”
Ansel Adams, from the introduction to The Negative - The New Ansel Adams Photography Series / Book 2
I wish I had a price list from 40 years ago. Since I do not, I have no way of proving this, but it is my opinion that film may not be much more costly in real dollars than it has ever been. Considering the economies of scale for the manufacturers, that is remarkable. And of course, gear has never been cheaper, so the total cost of doing film and darkroom is substantially less than years ago.
...but it is my opinion that film may not be much more costly in real dollars than it has ever been. Considering the economies of scale for the manufacturers, that is remarkable.
Other than a few recent examples (bulk Tri-X comes to mind) I agree with this. Back around 1982 when I was in college, I distinctly remember spending $54 a bunch of 35mm Ektachrome 200 (36 exp) for a trip I was taking. It was either 10 or 12 rolls. Compare that to the cost of slide film today. Really not all that much of a difference give the 30 years since.
And a boat is a hole in the water you throw money into.
All this has happened before, and all this will happen again.