From what I've seen from my Omega D3, he's absolutely right. Scanning reduces the information in the negative, and badly. It's just the nature of it. Also, it's how to keep the companies in business. They need to sell that paper!
There is nothing new from Mirko in that interview, but important how much he stresses taking a longterm view on the economic situation.
Something seemingly not done by many talking about new ventures and projects.
Another of his points is (at least I read it that way) that not lacking knowledge of film itself is the issue but lacking interest by the (prospective?) consumer to pay a reasonable price for film.
I still think that online initiaves can have a marketing effect. Unless they in effect rather confuse or mislead people.
A approach of starting selfsustained production for consumers only means much more than "just" reducing production scale.
So far no manufacturer does so.
Adox is the only enterprise that is aiming at this. I have highest respect for Mirko's decision to do so.
Last edited by AgX; 06-15-2014 at 03:32 AM. Click to view previous post history.
Mirko made a very good point about making sure the world knows that film is still used. His idea about a small logo "Captured with film" is a terrific idea. Are there any graphics artists out there who are willing to tackle this? Not that I am the worlds greatest photographer, but I would be more than willing to add it as a watermark to my pictures posted on my Picasa account.
As for wet printing, I am looking for a community darkroom in the Allentown/Bethlehem PA area. Ilfords website has nothing listed (yet),but I remain ever hopeful.
Both Simon and Mirko are involved into selling and making film for many years. Even Mirko is longer in the business than some of us are old. You and me may not draw the same conclusions as him. But the experiences he made in his business should be taken very serious.
If you have followed the Adox business over the years then you have seen that it is only going slowly with its several projects. But steadily. Seemingly following a concept of a long breath.