"Photographs Gain Importance as Tangible Objects"
That quote's from an interesting project going on at Fujifilm. Lots of digital images lost in the Tsunami, lots of film images salvageable.
Very noteworthy, if a touch sad too. The making, or striving for, a 'tangible image', is by and large lost in this digital generation, and as analogue photographers, don't we know it. The 'print' — something to show around anywhere, any time, is now a PC screen, an iPad, iPhone, phablet or whatever else — none of this tangible nor reliable, or expressing character, texture and finesse of a printed image. The world has turned a corner, and I don't like the path ahead.
The stand-up and take notice bit is at the end:
"In 20 or 30 years time, when today's technology has been replaced, your memories will remain the most important legacy of your life. In order to prevent the disappearance of such memories, we would like to share the importance of making physical photographs [...]"
“The photographer must determine how he wants the finished print to look before he exposes the negative.
Before releasing the shutter, he must seek 'the flame of recognition,' a sense that the picture would reveal
the greater mystery of things...more clearly than the eyes see." ~Edward Weston, 1922.
Well we all at APUG could have told Fujifilm this but while interesting it would seem that Fuji is simply encouraging people to make paper images from their digital files while they can. I don't think it has much to do with the revival of film or chemically processed paper. Indeed if the images had been shot on film in the first place then it wouldn't matter if there were no prints as the negatives would exist.
Nothing in the article even hints that a return to film photography is the answer. It might be one answer but the article doesn't even make this connection.
This of course may not be your point in drawing our attention to the article.
While it is true many people may just make photo prints of their electronic images, this might in the long run make people think harder about film. I have met many electronic image photographers who are very fond of film images and remember their old, or first, film camera well. Perhaps more will drag out an old film classic camera and help keep film alive. Those electronic boxes are quick and handy to use but let's hope more people start using film for landmark family gatherings, recording the old homestead or whatever.
Yes, exactly. A shame that Fujifilm does not hint at this.
Originally Posted by snapguy
Sponsored Ad. (Subscribers to APUG have the option to remove this ad.)
Fuji makes most of their (photo) money from RA4 materials. Of course they want you to print digital stuff, that's their main market.
Doesn't mean they're wrong, just that we should recognise where they're coming from and not assume that they're advocating for film just because they speak of tangible products.
Well, anything that keeps RA41 materials in high volume is good for film shooters, right? So Fujifilm's efforts can have a tangential benefit for those shooting color film.
Originally Posted by polyglot
thanks for posting this
tangible is good ...
it is too bad more people don't make prints of their images
whether they are film scans or digital images ...
as that guy who had that podcast about photography used to say
its not a photograph unless it is a print ( or something like that )
i feel bad for all the people after the cosmic storm when the power surges
and everything is erased .. its gonna be not only anarchy, but visual anarchy
Sounds exactly like what Kodak Alaris is trying to emphasize.
The profits are in the RA4 world.
“Photography is a complex and fluid medium, and its many factors are not applied in simple sequence. Rather, the process may be likened to the art of the juggler in keeping many balls in the air at one time!”
Ansel Adams, from the introduction to The Negative - The New Ansel Adams Photography Series / Book 2
We have said it for years...and we mean it.
Simon ILFORD Photo / HARMAN technology LImited :