The ship hit an iceberg. It wasn't a design fault or poor metallurgy, it hit a an iceberg.It was not designed as an icebreaker.
Kodunk sunk because of poor investment choices in markets they had no business venturing into.They also fell into an old trap and stopped advertising the virtues of film photography.
The Parable of the Hot Dog
There was man who lived by the side of the road and he sold Hot Dogs. He was hard of hearing so he had no radio. He had trouble with his eyes so he read no newspapers, nor did he watch television. But he sold good Hot Dogs.
He put signs on the highway telling how good they were. He stood on the side of the road and cried ""Buy a Hot Dog Mister?"" And the people bought. He increased his meat and bun orders. He bought a bigger stove to take care of his trade. He finally got his son home from college to help him.
But then something happened......
His son said, ""Father, haven''t you been reading the newspaper? There is a big depression on. The European situation is terrible, the domestic situation is worse. Everything is going to pot.""
There upon the father thought, ""Well, my son''s been to college, he reads the newspapers, he listens to the radio, he watches the television and he ought to know."" So the father cut down on his meat and bun orders took down his advertising signs and no longer bother to stand out on the highway to sell Hot Dogs.
And his Hot Dog sales fell almost overnight.
""You''re right son,"" the father said to the boy. We certainly are in the middle of a great depression.""
Sort of like "You get out what you put into it"..or .."Don't judge each day by the harvest you reap, but by the seeds that you plant"..
Kodak stopped trying with film and planted the wrong seeds for everything else..(or almost everything)
The ship hit an iceberg because its rudder was too small to turn the ship quickly enough to avoid the iceberg. The rudder design was in fact faulty.
The ship hit an iceberg because the officer of the deck ordered full-astern, thus compromising the ability of the rudder - regardless of its design - to perform its intended function. In order for a rudder to work correctly a ship must be moving forward. And in order for the rudder to be able to work correctly over the long term, the ship must be steered away from icebergs...
"They are the proof that something was there and no longer is. Like a stain. And the stillness of them is boggling. You can turn away but when you come back they’ll still be there looking at you."
— Diane Arbus, March 15, 1971, in response to a request for a brief statement about photographs
From what I get about the titanic / kodak relationship is that the man at the top wasn't paying attention.
The captain of the T ignored ice warnings and took the advice of a money man to go to top speed. The rudder and iceberg wouldn't have been issues if the boss of the ship had his head about him.
I'm guessing the same about Kodak. The men at the top have had their heads stuck somewhere the sun doesn't shine and now they're hit their iceberg.