Kodak has just announced the upcoming launch of Kodak Ektar 100 - the world’s finest-grained colour negative film emulsion available today - in 4x5” and 8x10” sheet formats. Since its introduction in September 2008, the Ektar 100 family of films has won numerous industry awards, including the Technical Image Press Association (TIPA) award (2009), Professional Photographers’ Hot One Award (2009, 2010) and American Photo Editor’s Choice Award (2009). “Large-format photographers, such as landscape and fine-art photographers, will love the impact and flexibility that Ekatr 100 brings. It’s the ideal choice for creating high magnification enlargements for commercial display, while preserving even the finest detail,” said Lars Fiedler, Marketing Manager Film Capture. “Introducing EKTAR 100 Film in 4x5 and 8x10 further continues our commitment to providing photographers with high quality, relevant films that support a broad segment of the market.” The new Kodak Ektar Film in 4x5 and 8x10 sheets formats will be available worldwide beginning in April 2010.