This look is not what I want the majority of people to envision when people speak of "the beauty of film" or "the earthiness of film" or "digital is sterile compared to film".
I think it's gone far enough.
Either that or we'll all have to start underexposing our print film to keep up with the flickr Joneses. Honestly, I think that's a waste of my money in most cases. Very rarely do I want that look.
I much prefer Jose Villa's bright, overexposed Fuji Frontier scanner look to these bland underexposed ones. But I like well-exposed, well-scanned negs the best.
I'm not against the look if anyone is successful with it. But it's at the point where people are going to start thinking this is how film is supposed to look ideally.