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  1. #1

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    Kodak no longer an Olympics sponsor?

    For a year or so now, I've noticed that Kodak film boxes no longer have the Olympics logo on them. As I understand it, Kodak was always a sponsor. Last week, I bought one of the last rolls of Kodak Ektachrome 100 Plus from B&H. This was slightly outdated film, 6/08, and it had the Olympic logo on it. But none of the newer film seems to have it.

    So Kodak no longer sponsors the Olympics?

    Anyone know for sure when the last year they had their processing facility at teh Olympic games was?

  2. #2

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    Quote Originally Posted by B&Wpositive View Post
    For a year or so now, I've noticed that Kodak film boxes no longer have the Olympics logo on them. As I understand it, Kodak was always a sponsor. Last week, I bought one of the last rolls of Kodak Ektachrome 100 Plus from B&H. This was slightly outdated film, 6/08, and it had the Olympic logo on it. But none of the newer film seems to have it.

    So Kodak no longer sponsors the Olympics?

    Anyone know for sure when the last year they had their processing facility at teh Olympic games was?


    Looks like this was announce in 2007

    http://www.reuters.com/article/idUSWEN164520071012
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    David

  3. #3
    Ektagraphic's Avatar
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    As Far as I have seen I still get boxes with the Olympic logo and have often wondered why they still put it on the film boxes......
    Helping to save analog photography one exposure at a time

  4. #4

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    Quote Originally Posted by Ektagraphic View Post
    As Far as I have seen I still get boxes with the Olympic logo and have often wondered why they still put it on the film boxes......
    What film and what exp date?

  5. #5
    PhotoJim's Avatar
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    My guess is that Kodak now feels that there is little point in being the official film of the Olympics when almost nobody shoots the Olympics on film.
    Jim MacKenzie - Regina, Saskatchewan, Canada

    A bunch of Nikons; Feds, Zorkis and a Kiev; Pentax 67-II (inherited from my deceased father-in-law); Bronica SQ-A; and a nice Shen Hao 4x5 field camera with 3 decent lenses that needs to be taken outside more. Oh, and as of mid-2012, one of those bodies we don't talk about here.

    Favourite film: do I need to pick only one?

  6. #6

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    An Olympic sponsorship is hugely expensive and spans multiple games. It would not surprise me if such sponsorship was $100 million. My guess is that they decided that there were better places to put that kind of money.

  7. #7
    mts
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    These days people shoot the Olympics in HD video--using their phone no less. Still if you want great frozen-action shots in super-HD, use film!
    By denying the facts, any paradox can be sustained--Galileo



 

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