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  1. #21
    Ken Nadvornick's Avatar
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    People will see exactly want they want to see in this product consolidation announcement. But Kodak's long-term strategic goals have not changed. Nor will they by the time of the next consolidation announcement.

    The dance continues...

    Ken
    "When making a portrait, my approach is quite the same as when I am portraying a rock. I do not wish to impose my personality upon the sitter, but, keeping myself open to receive reactions from his own special ego, record this with nothing added: except of course when I am working professionally, when money enters in,—then for a price, I become a liar..."

    — Edward Weston, Daybooks, Vol. II, February 2, 1932

  2. #22

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    If we see the same consolidation with the 160 Portras, I wonder if the future is gong to be Portra = neutral and Ektar = exaggerated. In which case, perhaps an Ektar 400 is a possibility.
    Steve.

  3. #23

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    Quote Originally Posted by perkeleellinen View Post
    If we see the same consolidation with the 160 Portras, I wonder if the future is gong to be Portra = neutral and Ektar = exaggerated. In which case, perhaps an Ektar 400 is a possibility.
    Perhaps...but for now, I cannot see getting rid of two tasty films to make way for one that averages them as a good thing for photographic artistry.

    None of this would be happening if there was a growing market for film, or possibly even a stable one, but there is not. One day, and I would guess that it will be a lot sooner than many of us expect, there is going to be no market for it that makes it financially worthy of continued production...and then it will simply be gone. So, teach people to use and love film. It needs new adopters, because we who already use it sure aren't doing the trick.
    Last edited by 2F/2F; 09-14-2010 at 01:32 PM. Click to view previous post history.
    2F/2F

    "Truth and love are my law and worship. Form and conscience are my manifestation and guide. Nature and peace are my shelter and companions. Order is my attitude. Beauty and perfection are my attack."

    - Rob Tyner (1944 - 1991)

  4. #24
    Chazzy's Avatar
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    If they could only have one Portra emulsion in this speed, I would have preferred that they had kept the saturation of the NC film. Before we had a choice about saturation, and now we will have none. There is no way that this is good news.
    Charles Hohenstein

  5. #25

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    Quote Originally Posted by Chazzy View Post
    If they could only have one Portra emulsion in this speed, I would have preferred that they had kept the saturation of the NC film. Before we had a choice about saturation, and now we will have none. There is no way that this is good news.
    It is only good news from the "anything is better than nothing" standpoint...which certainly has value, given the obvious state of film demand.
    2F/2F

    "Truth and love are my law and worship. Form and conscience are my manifestation and guide. Nature and peace are my shelter and companions. Order is my attitude. Beauty and perfection are my attack."

    - Rob Tyner (1944 - 1991)

  6. #26

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    Quote Originally Posted by bblhed View Post
    Looks like this will be a middle of the road Portra, what I am wondering is if you can get it to act like VC or NC by moving a half stop either way.
    My thoughts exactly, and one of the reasons a lot of people like the fuji 400h-- it can be vivid or subdued depending on how you expose it.

  7. #27
    Erik Petersson's Avatar
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    Quote Originally Posted by jpberger View Post
    My thoughts exactly, and one of the reasons a lot of people like the fuji 400h-- it can be vivid or subdued depending on how you expose it.
    Hmm, I do like this film, but I did not know that it is so flexible. Please do tell me how you achive this!

  8. #28
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    Quote Originally Posted by jpberger View Post
    My thoughts exactly, and one of the reasons a lot of people like the fuji 400h-- it can be vivid or subdued depending on how you expose it.
    I hope this is the case as well, portra 400nc was one of the main reasons I shot with medium format.

  9. #29
    holmburgers's Avatar
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    Although it's sad that things are changing (and change breeds uncertainty) whatever Kodak can do to remain profitable is good in my book. I think consolidating their line is a good, if not somewhat sad, solution.

    Now it's up to us to determine how far these new films can be stretched.
    If you are the big tree, we are the small axe

  10. #30
    traveller's Avatar
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    Looking at the Kodak Reports 2nd-Quarter 2010 it is still good news to me that Kodak invests in new film. Especially when you read this passage

    Film, Photofinishing and Entertainment Group second-quarter sales were $466 million, a 21% decline from the year-ago quarter, driven by continuing industry-related declines.

    Second-quarter earnings from operations for the segment were $29 million, compared with earnings of $51 million in the year-ago period. This decrease in earnings was primarily driven by industry-related declines in volumes and increased raw material costs, partially offset by cost reductions across the segment.


    They have to cut costs and in my eyes it is better to have fewer films with superb quality control than no film from Kodak at all in some years

    John

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