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  1. #1
    Matt5791's Avatar
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    Ilfochrome - sales drive

    We've done a lot of digging around with Ilfochrome recently, and it has to be the most poorly promoted product I have ever encountered. Considering this is the ultimate photographic printing method on the planet, it's a pretty sorry state of affairs.

    Then, I realised the possible reason for this: virtually nobody (apart from those who are actually using it) seems to understand the actual product range - only when I have started speaking directly with Switzerland has it started to become clear.

    So we are doing a new marketing drive and I'm sure a few new Ilfochrome workers will emerge! Yes, Ilfochrome is expensive, but then so is sticking some high end Hahnemühle in an inkjet printer, and that would (of course) be an inferior print too.

    http://www.ag-photographic.co.uk/ilf...ssic-296-c.asp

    We still have some construction to do on the Ilfochrome section of the website (such as listing the P3 and P3X lab chemical packs) but we've got the entire range of paper listed now.

    If anyone has anything to add to this page: http://www.ag-photographic.co.uk/inf...rome-345-c.asp

    Please drop me a line any time - the key to growing use of traditional photo products is educating the customer, especially with specialist products such as Ilfochrome.

    Matt
    Last edited by Matt5791; 11-21-2010 at 01:27 AM. Click to view previous post history.

  2. #2

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    Interestingly I received a message yesterday from one of Australia's last (and certainly Sydney's last) professional Ilfoc hrome printer (Sandra Barnard) who is thinking she'll have to stop offering the service soon. She printed a lot of Trent Parke's recent work and, I think, feels that it's too expensive to keep the processing machine working properly when doing such a small amount of work.

    J

  3. #3
    Poisson Du Jour's Avatar
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    sharperstill

    Interestingly I received a message yesterday from one of Australia's last (and certainly Sydney's last) professional Ilfoc hrome printer (Sandra Barnard) who is thinking she'll have to stop offering the service soon. She printed a lot of Trent Parke's recent work and, I think, feels that it's too expensive to keep the processing machine working properly when doing such a small amount of work.
    J



    Oh really. Is it news? Seems to me it's the same old excuse that Chromacolour Adelaide gave. "Not economical". "Falling demand". "Digital does it better". "Owner sick of it". But there was more to it than excuses e.g. CC dealing with a poisoned chalice. Supply difficulties, faults in bulk media, delays, re-routes, machine failures (even a toxic chemical emergency in the 'burbs of Adelaide)... Oh, Ilfochrome is poorly promoted alright. It's now more widely referred to derisively as "that arcane print type", which is bloody ridiculous. True, nobody understands it and few now seem to care about it (you wonder why); it is the job of the photographer to explain the process, beauty and longevity of chromes — the lab is only responsible for producing a print (eventually...). It is the lab that should be promoting it, but no, that doesn't happen.

    Me, I'm now finished with Ilfochrome after 16 wonderful years with ChromaColour (my last 4 prints were produced a week before they shut their doors in March this year). Happy with that sterling effort despite the hassles and now it's time to move on to the next frontier. Thanks for the memories.
    Last edited by Poisson Du Jour; 11-21-2010 at 03:27 AM. Click to view previous post history.


  4. #4
    Jerevan's Avatar
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    Good to see someone picking up on the Ilfochrome - and you are correct in that the key (to any analog product) is educating the customer.
    “Do your work, then step back. The only path to serenity.” - Lao Tzu

  5. #5

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    This is the best news for years, Ilfochrome has lived a hidden life which is completely wrong. The material is excellent, i have even printed B/W on it and turns out really nice. I think it needs more information about the quality, archivability and how easy it is to use.

    For example, DR5 has a process that gives this brownish/sepia toned positiv and they print wonderful on ilfochrome.

    For information, you talke about processors and try but one of the best way is to use a standing processor (like the Nova), the chemicals stay fresh and its easy to handle the prints.

    It would alos be good to have an introduction on how to print using ilfochrome. I dont like RA4 because it differs so much when printing negatives, ilfochrome you dial in your preferred look and process and when you get a new pack of paper you can calculate the new standard filter setting on the enlarger.

    what is needed is also good tutorial such as (but more up to date):
    http://www.luminous-landscape.com/tu...ilfochro.shtml

    Also, it could be cool to have a list of museum/galleries that shows ilfochrome.

    Good work, my next order will be through you.

    cheers
    Last edited by sandholm; 11-21-2010 at 06:38 AM. Click to view previous post history. Reason: DR5 gives positives not negativs

  6. #6
    coigach's Avatar
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    Quote Originally Posted by sandholm View Post

    For example, DR5 has a process that gives this brownish/sepia toned negative and they print wonderful on ilfochrome.
    I agree that Ilfochrome makes great prints from dr5 positive transparencies - I've got some on my wall looking at me as I type .

    Just want to correct a couple of inaccuracies however - dr5 reverse processed transparencies are positives, not negatives, and are not 'brownish - sepia'. They are 'straight' b+w with no colour cast. I've had many 100's of rolls of dr5 processed over the years - Delta 100 is my standard landscape film and it produces wonderful tonally rich b+w postives.
    Here's a link to all the films dr5 reverse:

    http://www.dr5.com/blackandwhiteslide/filmreview.html

    You'll see from the link that Dr5 also offer a 'developer 2' option which is sepia, but this is a separate thing altogether to the standard b+w 'developer 1' option...

    Cheers,
    Gavin
    Last edited by coigach; 11-21-2010 at 04:48 AM. Click to view previous post history.

  7. #7
    Stephen Frizza's Avatar
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    Hell, I'm going to get shot to pieces for this I'm sure, but if you love Ilfochrome so much why not buy a processor and start printing it yourselves? I know my associate Sandra Barnard is looking to leave Ilfochrome but I share the 50 inch ilfochrome processor and while it may not be an easy thing I am certainly motivated to keep it running. There is a lot I could say on the matter of ilfochrome but I have said it all in other threads before. Frankly ilfochrome is passed its hey day but it isn't dead. So while its here, if you really do love it fuel every dollar you have into it before it dies. Perhaps if some of you do this it might live a little longer. ine print here one print there wont keep it alive, start printing decent sized works in editions and print them in one go etc.... print print print use the material. I ask of you all how many square meters of ilfochrome have you personally used this year? how many liters of the chemistry have you bought?
    Last edited by Stephen Frizza; 11-21-2010 at 05:05 AM. Click to view previous post history.
    "Its my profession to hijack time" ~ Stephen Frizza.

  8. #8

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    I think for about 9 months now I've been in a shall I - shan't - I situation with Ilfochrome. I'm wondering about the chemistry - can I use it in a Nova processor? My darkroom has no ventilation, big problem?
    Steve.

  9. #9
    Stephen Frizza's Avatar
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    one way to find out....just do it hehehehe
    "Its my profession to hijack time" ~ Stephen Frizza.

  10. #10

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    I'd love to see a list of labs/individuals who will do it for me. I don't even process BW film yet, so Ilfochrome would be far too much of a stretch. However, I'd gladly pay one of the good folks here to do it for me.

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