Kodak already made a full size 35mm dSLR, with a very large pixel count for it's time. They made it in both Canon and Nikon mounts iirc. In 2005 they discontinued that and focused that area on higher end/more expensive equipment - medium format, Leica as said, etc.
Which in hindsight was a massive mistake. Sure, there might be prestige in supplying the high end of town, but what of the DSLR boom? For every 1 'bald or Leica digi sensor sold, there is probably thousands of DSLR's sold (figures plucked off the top of my head).
Originally Posted by Athiril
If they had a DSLR that could be sold to suit popular mounts, they needed to market it properly, which in reality, they didn't.
As others have said elsewhere, when was the last time you saw a Kodak commercial running on TV or on billboards and bus shelters. Canon, Nikon, Sony still use these mediums to promote the photographic wares - Heck, even Sigma run TV commercials for their lenses. Kodak doesn't need a management guru, they need a marketing guru.
Um....well once upon a time there was a man called George Eastman.
Originally Posted by Barry S
Which computer did he invent?
Originally Posted by Mike Crawford
It sounds like a very comprehensive understanding of Kodak's (de)volution. The irony has it that while attempting to save up films on a large segment of the market, Kodak ended up the one that digged up the grave of the films (Kodachrome, 320tx, plus-x and several others).
Originally Posted by nickrapak
I believe that the shareholders' greed forced the administrators to go for a quick buck and that might explain the disaster of their digital gears... Correct me if I am wrong...
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Fuji did it. They make their own sensors, glass, and cameras, and (occasionally) analog film.
Originally Posted by Barry S
The X100 is the current digital celebrity from a combination of original and retro thinking, sans a Steve Jobs figure. Most companies just require management to match resources to talent; they don't need the Second Coming.
One must "compute" three variables to gain an exposure.
Originally Posted by tomalophicon
Like all digital data, it went into a box and came out of a box.
This slide collection on slideshare.net about Kodak may be of interst, made by Chris Sandström who is a Researcher and public speaker at the Swedish Royal Institute of Technology.
His field of research is about disruptive technology and he can actually explain why many companies, in way different areas of technology, repeat the same mistakes over and over again every time disruptive technology enters the picture.
Originally Posted by zsas
dell won because they had prison labor do all their work for them
if kodak just offshored everything, kept nothing in the states
maybe they could have one too ...
i don't know if kodak did anything right or wrong 10=15 years ago
i just know their supply chain has been messed up for a long time
dealers have vague ideas of what is being made, not being made
and their printer ads keep interupting spongbob squarepants.
They had their hand in the dSLR market, it didn't do too well.
Originally Posted by hoffy