The transfer process you are referring to Steve is called sublimation. Ink costs about £200! I did a lot of mug printing a couple of years ago.
Decals as mentioned above are your best option. There are guys on ebay who might even do it for you.
Or the cheap method would be to trace the drawing...
Pencil heavily round the back of the page, then turn the page to the right way round and draw again on the lines.
The image will be faint but visible. Draw again with a suitable permanent marker, takes forever, but cheap as chips.
If using the tracing method be sure to use a very soft grade pencil.
Wow, it's decades since I traced anything! I think the last thing I traced was a geological map of the British Isles when I was in school!
Anáil nathrach, ortha bháis is beatha, do chéal déanaimh.