When I did catalog work a dozen years ago, the shooters in the studio would use roll film on 4x5 for shots that didn't require much enlargement. You had the capacity to put 3 or 4 shots on a roll with a small bracket to make sure your exposures were right, and you had the advantage of view camera movements. It saved a lot of money.
A 6x7 back on a Linhof STIV was my setup for product photography in the 80s and early 90s, it served me very well. Need a bigger transparency? just change backs. The customers appreciated the savings on materials charges, and for stuff printed in a magazine, even 6x7 is overkill.