Quickload.... Fuji change their mind!

[Thingy]

It appears that Fuji have decided that they are not going to withdraw their QL film after all, according to a major importer of their film in the UK. (Sound of cussing from people who've sold off their QL film holders at dramatic discounts...)

The link below provides more information.

http://www.lf-photo.org.uk/forum/vie...php?f=3&t=1699

It looks like they've had a Velvia 50 moment....:rolleyes:

[lilmsmaggie]

QUOTE=Thingy;975167]It appears that Fuji have decided that they are not going to withdraw their QL film after all, according to a major importer of their film in the UK. (Sound of cussing from people who've sold off their QL film holders at dramatic discounts...)

The link below provides more information.

http://www.lf-photo.org.uk/forum/vie...php?f=3&t=1699

It looks like they've had a Velvia 50 moment....:rolleyes:[/QUOTE]

Is this truly true, or are we being teased?

[pentaxuser]

It seems incredible that there's a case for reversing a decision on QLs but no such hope for 120 Neopan 400.

pentaxuser

[lilmsmaggie]

Well, stranger things have happened. Despite several people pooh-pooing the idea, I sent Fujifilm Japan/USA, an email via their web sites asking them to reconsider. I'm sure others may have done the same. Besides, it only takes a moment or two of one's time to compose a civil note to the company explaining the virtue of keeping such a product available to the LF 4x5 community. Especially when you consider that 4x5 is generally the jumping off format for first-timers.

I also suspect that Polaroid's announcement to re-enter the film market and The Impossible Project's introduction of Polaroid-type film: http://www.the-impossible-project.com , may have had something to do with Fuji's decision to rethink their strategy.

Who knows ...

[Thingy]

[

QUOTE=Thingy;975167]It appears that Fuji have decided that they are not going to withdraw their QL film after all, according to a major importer of their film in the UK. (Sound of cussing from people who've sold off their QL film holders at dramatic discounts...)

The link below provides more information.

http://www.lf-photo.org.uk/forum/vie...php?f=3&t=1699

It looks like they've had a Velvia 50 moment....:rolleyes:

Is this truly true, or are we being teased?[/QUOTE]



I am seeking confirmation from Robert White & Fuji UK. I will post further details when I know more.

[Ektagraphic]

Fuji needs to make up their mind with their products....

[keithwms]

The economic climate being what it is, it doesn't surprise me one bit that these decisions are being revisited on month by month timescales. It is an unfortunate roller-coaster ride for the faithful, that is too bad. Suffice it to say that Fuji is hearing plenty about all this.

[mark]

I would rather a company change its mind due to public demand for a product, than one that stands anally by their decision to disontinue no matter what the public says.

[degruyl]

Personally, based on observations in the market, I would not be at all surprised if 4x5 is increasing in popularity (after a marked decrease, to be sure, but still an increase). I would also not be surprised if fuji cut all film production. I would expect a Kodak style announcement, though.

I am surprised at the ham-handedness of handling this. It is almost as if an american is running fujifilm.

[keithwms]

I doubt very seriously that this in any way reflects overall growth of the 4x5 sector or the QL product line.

What Fuji may be realizing is that they can keep this product line afloat long enough to transfer it to another company working in a more favorable climate for the product, such as in China. No firm would wish to buy/license Fuji's technology if they had to start from scratch. Fuji may not be able to profit from quickloads and various other film products, but I am quite sure that a Chinese firm could get another decade of profit from them, esp. if they don't need to front the cost of (re)developing the manufacturing process. I hope Fuji realizes that in time.