Since I sell film in Canada this is what I've noticed.

Large Format peaked a few year back with the Ilford Ultra Large Film special run. Each year it's smaller. Could be because people are stocked up and not shooting, could be because the list of dealers has increased slightly, dividing the pie. I know my sales are right off. The ULF run does not include 4X5 or 8x10 sheets since they are always available. 8x10 is still strong, 4x5 is way down, 5x7 is steady but I noticed many of the sales go to other countries since they can't get the film there, which is new. Whole plate remains strong since few stores stock it. I just sold my last three boxes last week.

Roll films in the 120 size have dropped right off and are hardly worth keeping in stock.

Roll film is 35mm size are way down as well.

Of all the film I sell, I would guess that 75% is used by three photographers who continue to shoot film on a regular bases. Even my own film use has dropped off although I had a special run of Delta 100 made in 4X10 for a project I'm doing.... it arrived too late for last year's rodeo season.

-Rob Skeoch