Go , have test your IQ.When after WWII the Japanese started making cameras and lenses which were every bit as good as Leitz, Leitz realised that, even though they made exceptionally good cameras fitted with exceptionallly good lenses they couldn't compete with Japan without some kind of gimmick. In the 1950s, you could find ads for Leica in fashion magazines, travel mags, etc. This was the beginning of Leica KoolAid. Pros bought Leicas for the quality, the rest for the image. It was the image buyers that kept Leica in business, much like Rolex.