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  1. #1
    Dean Taylor's Avatar
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    a quick Leica ad...

    here is a brief Leica lens advertisement...


  2. #2

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    The thing is hardly brief. Thanks for posting it, but I couldn't make it all the way through because it's really pretty boring and WAY too long.

  3. #3
    Ken Nadvornick's Avatar
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    Thanks for the link. I found that quite interesting. Wish it could have been longer.

    Amazingly, I had no problem sitting still and paying attention for only 153 seconds to watch it.

    Ken
    "When making a portrait, my approach is quite the same as when I am portraying a rock. I do not wish to impose my personality upon the sitter, but, keeping myself open to receive reactions from his own special ego, record this with nothing added: except of course when I am working professionally, when money enters in,—then for a price, I become a liar..."

    — Edward Weston, Daybooks, Vol. II, February 2, 1932

  4. #4
    Richard Sintchak (rich815)'s Avatar
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    I thought the length was just right.
    -----------------------

    "Well, my photos are actually much better than they look..."

    Richard S.
    Albany, CA (San Francisco bay area)

    My Flickr River of photographs
    http://flickriver.com/photos/rich815...r-interesting/

    My Photography Website
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  5. #5

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    saw something similar about mechanical processes, highly automated, making Canon (I think) lenses -- very automated, but seemingly very precise. Always fascinating.

  6. #6

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    That was kinda cool.

    Jeff

  7. #7

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    I thought the amount of dust on the lens element at 1:44 is amazing... and that she is handling lens elements with her bare hands. Hopefully she just had the gloves off for the video.

  8. #8

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    An interesting little advert. No doubt intended to get the average Leica Fanboys heart racing! lol

  9. #9

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    Quote Originally Posted by cramej View Post
    I thought the amount of dust on the lens element at 1:44 is amazing... and that she is handling lens elements with her bare hands. Hopefully she just had the gloves off for the video.
    Typical advertising fluff, superficial to the point of being misleading. It would take a long series of one-hour programs to do any justice at all to the science of lens design and the near-art of manufacture. "Manual blackening of lens edges, for a perfect result" or some such...

    When after WWII the Japanese started making cameras and lenses which were every bit as good as Leitz, Leitz realised that, even though they made exceptionally good cameras fitted with exceptionallly good lenses they couldn't compete with Japan without some kind of gimmick. In the 1950s, you could find ads for Leica in fashion magazines, travel mags, etc. This was the beginning of Leica KoolAid. Pros bought Leicas for the quality, the rest for the image. It was the image buyers that kept Leica in business, much like Rolex.

  10. #10
    Ken Nadvornick's Avatar
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    Sure...

    But I still found it interesting just to see some of the steps being performed. For example, we all know that engraving is an automated process. But I had never actually watched the tooling perform that task on a lens. Kinda' neat to see.

    I'm not so much worried about secondary or tertiary ulterior motives. Just the experience of seeing and learning new things is always rewarding to me all by itself.

    Ken
    "When making a portrait, my approach is quite the same as when I am portraying a rock. I do not wish to impose my personality upon the sitter, but, keeping myself open to receive reactions from his own special ego, record this with nothing added: except of course when I am working professionally, when money enters in,—then for a price, I become a liar..."

    — Edward Weston, Daybooks, Vol. II, February 2, 1932

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