"Technology is a big destroyer of emotion and truth. Opportunity doesn't do anything for creativity. Yeah, it makes it easier and you can get home sooner, but it doesn't make you a more creative person. That's the disease you have to fight in any creative field.. ease of use." - Jack White
They're making more cameras for the IP. Give them a break. They can only do so many analog photography related projects in a decade.
It is interesting that they put the POLAROID name on the little "pogo" machines. I won't get into detail because they're digital, but they suck. Now they have cheap chinese TVs too. It is great though that they are going to work with IP!
Helping to save analog photography one exposure at a time
...They are smart to be doing high-profile marketing with someone like Lady Gaga...
...It is certainly good news for The Impossible Project. People are going to call that product "Polaroid film", no matter what the legal situation is. Whenever Lady Gaga says the word "Polaroid", it is de-facto publicity for The Impossible Project...
Aside from the technical challenges, the Impossible Project needs 2 things to succeed; a large customer base and a new type 600 camera. The current user base can only take you so far. Also, there are only so many potential users who are willing to prowl thrift stores and ebay for their photo gear. Having the current owners of Polaroid Or anyone commit to developing a new 600 camera was necessary to the project's success. IP has done a fine job creating buzz via selling refurbished cameras and expired film through outlets such as Urban Outfitters. Seeing Polaroid dump money into a spokesperson like Lady Gaga is great news. Right now the IP websites (new and old) time out due to server overload.
Originally Posted by vdonovan
...None of this has much to do with analog photography, except that renewed marketing of the "Polaroid" name might stir interest in the old instant cameras and Fuji Instant products to a small extent...
I have an SX-70 that's waiting for fresh film. If Fuji had the marketing wisdom of the IP, 100BW and the 4x5 products would not be on the chopping block.
Two new Polaroid Instant film cameras were introduced at the Consumer Electronics Show today. Both are essentially the same, except the external finish. To those who would bash the Polaroid choice of Lady Gaga, whom do you think they should be working with on reviving the brand?