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  1. #1

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    Awakening of Fuji: Choosefilm Relaunch

    Hello,

    some years ago Fujifilm UK started the film website choosefilm.com.

    Good idea, but this site was made and supported in a very bad way. Looks like Fujifilm UK have learned, at least they have just started a relaunch of choosefilm.com.

    This new website looks much, much better designed:

    http://choosefilm.com/

    Let's hope this is also a sign of an improved PR management of Fuji and a much better marketing for film as a photographic medium.

    Best regards,
    Henning

  2. #2
    Steve Smith's Avatar
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    It looks much better now and amazingly, it remembered me. Or perhaps it's more amazing that I remembered my password!

    It's also a nice gesture that they put in a piece about Kodak's new Portra film in the news section.

    And if you scroll down to the bottom, every page has got Velvia style frame numbers and edge of film text.


    Steve.

  3. #3

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    ...And if you scroll down to the bottom, every page has got Velvia style frame numbers and edge of film text...
    And the top has a sheet film code notch.

    If only Kodak would do something like this...

  4. #4
    edp
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    Quote Originally Posted by Steve Smith View Post
    And if you scroll down to the bottom, every page has got Velvia style frame numbers and edge of film text.
    RDPIII is Provia 100F and so is the notch code

  5. #5

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    Looks much better.
    Steve.

  6. #6
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    I don't really see much different as before content wise. It's a buddypress 1-click instant community as before, but running a different vanilla theme, basically they took this theme: http://buddypressthemes.org/ moved the rotating image box to the header, tweaked some colors and added a few background images of film notches. But still it's good to see they are having some involvement with film. I'm just bringing this up because I'm unsure how "awakened" it is. Internet marketing firms pump stuff like this out all day long..

  7. #7
    rhmimac's Avatar
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    can this be (a little bit) hopefull?


  8. #8

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    Unfortunately for US residents this is a UK-based site and is geared towards European consumers. It'd be nice if there was a US equivalent but it may be that Fuji has given up on the US market except being the sole supplier of color film to Walmart.
    In life you only get one great dog, one great car, and one great woman. Pet the dog. Drive the car. Make love to the woman. Don't mix them up.

  9. #9

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    I suspect that Fuji UK has been quite proactive in setting this up and also the online store they have, I think that these initiatives are run locally rather than from Japan, so there may be scope to persuade Fuji USA to follow this lead.
    Steve.

  10. #10
    Sean's Avatar
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    Quote Originally Posted by Wolfeye View Post
    but it may be that Fuji has given up on the US market except being the sole supplier of color film to Walmart.
    You could be right, they pulled their sponsorship here a few months ago and most APUG traffic is from North America. I tried to encourage them to keep some presence here even a minor one, and you could almost say "they didn't return my calls". Oh well..

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