Switch to English Language Passer en langue française Omschakelen naar Nederlandse Taal Wechseln Sie zu deutschen Sprache Passa alla lingua italiana
Members: 69,912   Posts: 1,521,626   Online: 925
      
Page 1 of 2 12 LastLast
Results 1 to 10 of 14

Thread: Numbers...

  1. #1
    ChristopherCoy's Avatar
    Join Date
    Aug 2011
    Location
    The Armpit of Texas
    Shooter
    Multi Format
    Posts
    1,190
    Images
    28

    Numbers...

    How do some of you come up with your sales price for a particular size print? Lets go with an 8x10 for example.


    When I've figured a price for a digital print in the past I've calculated the cost of the editing time per hour, hard materials cost for the print (i.e. albums, prints, gallery wraps), packaging, shipping, and any extras included, and then I've used that total in my pricing formula.

    But the hard cost isn't always going to be the same with an analog print. One print may have taken 4 rolls of film to capture, while another may have taken 7 rolls to capture. One print could take 12 test prints, while another could take 25. So this hard cost can change from print to print, which would affect the ending sales price.

    I've taken down my business web site, and from here on out will only have a web presence to display my work, but I would like to have prices and sales information at least written down somewhere for those times that I do attract the occasional client. I'm trying to get back to the hobby of photography, instead of the job, which is why I'm taking down my business site.

  2. #2

    Join Date
    Sep 2010
    Location
    Midlands, UK
    Shooter
    Medium Format
    Posts
    918
    8x10? $80

  3. #3
    Klainmeister's Avatar
    Join Date
    Jun 2010
    Location
    Santa Fe, NM
    Shooter
    4x5 Format
    Posts
    1,493
    Images
    30
    16x20? $320
    K.S. Klain

  4. #4
    TheFlyingCamera's Avatar
    Join Date
    May 2005
    Location
    Washington DC
    Shooter
    Large Format
    Posts
    8,218
    Blog Entries
    51
    Images
    435
    I just come up with a standard number for a given size. There's also a world of difference between the why of pricing for a print sold to a portrait client and an editioned print. With "commissioned" prints, there will always be some that you'll lose money (or at least break even on) because they're hard to print. But that's why you do your proofing at small sizes and take good notes . I'd say figure out what the "average" print you make costs you in terms of time and materials: put a value on your time (an hourly rate), multiply your hourly rate by the time it takes to make a print (and by that I mean account for every second from when you pull the negative out of the sleeve to when you put the print in the final wash), add up your materials cost, double that, and add it to the hourly price. Don't forget to include your chemistry, electricity and water costs in he material cost.

  5. #5
    ChristopherCoy's Avatar
    Join Date
    Aug 2011
    Location
    The Armpit of Texas
    Shooter
    Multi Format
    Posts
    1,190
    Images
    28
    How did you come up with that number? Whats your hard cost on that price?

    Did you get that 16x20 on your first try, or did you have to use 5 sheets as test prints? If it was a client session, do you figure in the price of the single frame of film, or the entire roll, or the entire brick of rolls?

  6. #6
    TheFlyingCamera's Avatar
    Join Date
    May 2005
    Location
    Washington DC
    Shooter
    Large Format
    Posts
    8,218
    Blog Entries
    51
    Images
    435
    Do yourself a favor if you're going to be printing for someone else's end consumption - get an analyzing timer or at least an enlarging meter. It will cut down significantly on waste.

  7. #7
    ChristopherCoy's Avatar
    Join Date
    Aug 2011
    Location
    The Armpit of Texas
    Shooter
    Multi Format
    Posts
    1,190
    Images
    28
    Quote Originally Posted by TheFlyingCamera View Post
    put a value on your time (an hourly rate), multiply your hourly rate by the time it takes to make a print (and by that I mean account for every second from when you pull the negative out of the sleeve to when you put the print in the final wash), add up your materials cost, double that, and add it to the hourly price. Don't forget to include your chemistry, electricity and water costs in he material cost.

    That's how I normally do it, except its backwards. I take my hard cost from the lab, multiply by three, and add an hourly rate. That generally gives me about a 35% profit which is what PPA suggests a brick and mortar studio should be making. Of course now that I don't have a studio, that percentage should be a little higher.

  8. #8
    cliveh's Avatar
    Join Date
    Oct 2010
    Shooter
    35mm RF
    Posts
    3,101
    Images
    340
    10" X 8"? $100.

    “The contemplation of things as they are, without error or confusion, without substitution or imposture, is in itself a nobler thing than a whole harvest of invention”

    Francis Bacon

  9. #9
    Ian Grant's Avatar
    Join Date
    Aug 2004
    Location
    West Midlands, UK, and Turkey
    Shooter
    Multi Format
    Posts
    16,193
    Images
    148
    Pricing only has a little to do with the material costs and if you're selling prints then these wouldn't normally be the first final print off the negative. If you're having to make a dozen or more test prints then there's something wrong with your negatives, and you should be getting a higher success rate than 1 good image every 4-7 rolls of film.

    Price is about what you feel the market will stand for your images, you might also take onto account what others (similar to yourself) are selling images for.

    It's rare that it takes me more than 3 sheets of paper to achieve an exhibition print, but I can read negatives which comes from experience so I know where to dodge & burn before I start and I can usually judge the contrast needed as well.

    The secret is getting good negatives by good control over exposure and development, it's not difficult but a little effort to nail your personal EI's and Dev timses for one film under various conditions means you can concentrate on the photography knowing once capture you can get excellent prints.

    Ian

  10. #10

    Join Date
    Jun 2003
    Shooter
    Multi Format
    Posts
    15,910
    a lot of people use $1 / square inch as their method ..
    it depends on your market, and how much you want to make in profit.
    charging 3x cost is also a way to do it ... ( cost + over head + profit = price )
    Last edited by jnanian; 11-21-2012 at 06:07 PM. Click to view previous post history.

Page 1 of 2 12 LastLast


 

APUG PARTNERS EQUALLY FUNDING OUR COMMUNITY:



Contact Us  |  Support Us!  |  Advertise  |  Site Terms  |  Archive  —   Search  |  Mobile Device Access  |  RSS  |  Facebook  |  Linkedin