Gallery rapresentation cost?!?
I would like to ask you an advice, if you can help me.
Some month ago I sent some prints in a contest in New York, I didn't
win, but some week after I received by this gallery an e-mail where
they were interested in review my portfolio, so I say Yes. Last Monday
I received another e-mail, where they are interested to give me a
representation, because my work is good,my first reaction was
euphoric, because my work is been appreciate, so after I aske my-self,
how it should cost a representation.
I printed the rules, they offer me Advert, 10 feet wall for my prints,
a collective exhbition in their gallery,a 1/4 page on an Art Magazine,
and they manage to sell my prints, I thought "wow, it's good think,
but the cost?" the cost I think is quite high, $ 2900 for a year of
representation,so now I don't know what to do.
I don't know the world of gallery yet, so what do you think? I saw on
internet other galleries and the cost is always high. First all I
thought could be an opportunity, my work shows to a large audience, on
the other hand I'm a bit "afraid" of it
I hope you could help me to make a decision about it,
thanks for every yours reply...
Don't walk... RUN. Anyone that has the desire to represent you will NOT charge you. They will present a contract to begin negotations.
I guess you need to contact someone who has a deal like this. Can they give you examples of people who are selling well and have made a profit above the $2900? Maybe you could then email/ring them and discuss. If they cannot show you cases of 'success' then ask them why they expect you to do it!?!?!? It may work very well, but I would be careful that you are not being asked to enter into a glorified advertising deal which does not translate into actual sales (not exactly rare). Of course they are interested as they get $2900 whether you sell lots of images or none. There is no risk for them, only profit when you sign up. There are some sharks out there, so quiz them on their successes.
This reminds me of wedding fairs where you pay about this amount for a booth for two weeks and sell your services. If you get twenty bookings you make a great profit. Sounds like commercial advertising to me, but it wont be hard to find out.
Normally galleries do not deal with people like this, not real galleries anyway. Sounds like a company selling advertising space is catering to artists, in which case they are not a real gallery with a real established client base. Theres lots of unsolicited crap that will come your way just by having a website... claiming to be galleries, all sorts. Just be very careful.
This sounds like one of those "rent the wall" type galleries. And because YOU are paying to have your work shown there, they don't have the credibility among collectors as a gallery that truly represents artists. It may seem like you have "arrived" in an NYC gallery, but when you are dealing with one of these galleries you really have not.
Proper gallery representation should not involve upfront fees. They will take a percentage of your sales, usually 50%, but that happens when they've sold your work, and not before. I would run in the other direction!!
This sounds like Agora Gallery. Same thing happened to me, and I am still a little miffed about being "phished". I thought I was in the serious juried exhibition domain, so I don't enter that one anymore.
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Hi SuzenneR, you get the target....
Originally Posted by SuzanneR
This is a NYC gallery, also to me it's more rent a Wall, but I don't know the gallery world,and everythings for me could be true.
I think I have another gallery interested on my work and they don't want fees, but as you have written they get 50%.
Yes it's the same gallery.
Originally Posted by jbridges
I suggest a more near by co-op.
I at one time was a member of a mixed
arts and crafts co-op gallery. We shared
space rental costs. Some one or ones
were on hand when open. Dan
Originally Posted by photo8x10
True, it's NYC, but there are scores and scores of galleries here, and rather sophisticated buyers, so just being shown in "the city" isn't going to make anything happen. Go with the one that's interested in your work, and leave Agora to the vanity artists who get "phished" (and who have $2900 bucks with which to indulge themselves...phew...that's a fistful of dollars!).
magazines and newspapers sometimes work the same way ...
they will charge you to publish your work or write an article about you...
it is an exercise in PR ...