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  1. #1
    Ian Grant's Avatar
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    Should the Editor . . .

    Should the editor of a magazine use the mailing list / marketing of that magazine to sell his own personal work.

    This has greater implications when you realise the magazine might have an online prescence. . . . . .

    Shouldn't an editor be neutral. Or put another way doesn't that actually totaly devalue the magazine's credibility.

    Ian

  2. #2
    Aggie's Avatar
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    NO!!!!!!! to the mailing list!

    if the editor uses the magazines ad space to advertise their prints, it is just taking space away from where there could have been magazine revenue generating things. If it is meant as something to put money partially into the publication and also the editor for his time and trouble of making said prints, I don't see anything wrong with that. That is a decision made by that publication and they know the implication of lost revenues from that space not going to other paying advertisers.
    Non Digital Diva

  3. #3
    hortense's Avatar
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    Brooks Jenson does and I have not heard any complaints. I think its okay.
    [FONT=Times New Roman]MAC[/FONT]

  4. #4
    billschwab's Avatar
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    Quote Originally Posted by hortense
    Brooks Jenson does...
    This does not surprise me.

  5. #5
    donbga's Avatar
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    Quote Originally Posted by billschwab
    This does not surprise me.
    How many digital ads have you seen in Lens Work lately?
    Don Bryant

  6. #6
    billschwab's Avatar
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    Quote Originally Posted by donbga
    How many digital ads have you seen in Lens Work lately?
    I can't bring myself to read lenswork anymore, let alone buy it.

    Bill

  7. #7
    rbarker's Avatar
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    Most print magazines sell their mailing list, just as they do ad space. While he might have actually paid for the mailing list (most editors of larger print publications don't actually have direct access to the list), I think most editors would consider the practice tacky, as it just looks bad.

    Owner/publisher/editor types of publications may fall into a different category, as it's all one pocket.
    [COLOR=SlateGray]"You can't depend on your eyes if your imagination is out of focus." -Mark Twain[/COLOR]

    Ralph Barker
    Rio Rancho, NM

  8. #8
    Dave Parker's Avatar
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    No, not unless, they have the explicit okay and authorization from the client...if you want to talk about lists, I can tell you I have one of the largest email targeted photographic lists in the world and I would not sell or use it for marketing.

    Dave

  9. #9
    billschwab's Avatar
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    Quote Originally Posted by rbarker
    I think most editors would consider the practice tacky, as it just looks bad.
    Somehow I don't think Brooks Jensen cares too much about that fact. At least you don't see Henry Rasmussen using B&W (America) to sel his work... or do you?

    Bill

  10. #10
    MurrayMinchin's Avatar
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    There's no such thing as a neutral editor.

    There's probably no better way to sell photographs than to create a following. Picker did it with Zone VI, Michael and Paula are doing it with Azo, and Brooks is doing it with LensWork. Creative marketing for sure!

    Murray
    _________________________________________
    Note to self: Turn your negatives into positives.

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