Another +1 for lomography for realizing that image fidelity is not the Holy Grail and that an IQ arm's race between digital and analog was won by digital before most film shooters knew what hit them. Lomography takes the medium for what it is, happy accidents, flaws, and all. Sterile perfection and endless pixel editing is for digital. Also, lomography inserts quirky silliness into what can often be a technically overbearing pastime. They have some goofy, fun cameras.