But I guess it does kinda come down to who you are trying to impress. Hasselblad probably has the greatest name recognition, if not necessarily visual recognition (See: is that a Hassie thread). Rollei is probably #2 there. Carrying other high-end, pro-grade gear may impress people who know what they are, but most people won't. Some cameras do make a visual impression, though not always in a good way, like a Koni-Omega. Some people just seem to react to the fact that you are carrying something unusual and large.