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  1. #1
    K-G
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    A faint hope for film recognition from HASSELBLAD

    For some time I have had the feeling that the HASSELBLAD company didn't want to have anything to do with film, now when they have gone almost completely digital. When I recently looked through their web-page , I suddenly found this photographer reportage. It does give some hope even if it is faint.

    Karl-Gustaf

    http://www.hasselblad.se/news/is-the...-rostagni.aspx
    Karl-Gustaf Hellqvist

    www.heliochroma.com

  2. #2

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    Interesting... thanks for letting us know about it. I still shoot film but stopped looking at the Hasselblad web site and emails because they are totally oriented toward the H series. It is good to see that they still acknowledge the V system and film users!

  3. #3
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    They are moving back some of the production and service to Gothenburg, too. Good to see film being acknowledged.
    “Do your work, then step back. The only path to serenity.” - Lao Tzu

  4. #4

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    I wouldn't hold out any hope. It doesn't suggest any renewed committment to film by Hasselblad, or any particular interest in film by the company. It's just a special interest piece designed to hit a nostalgic chord with a portion of their customer base. And note that they've managed to imply that there is just one Hasselblad photographer still using only film...

  5. #5

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    Quote Originally Posted by SkipA View Post
    I wouldn't hold out any hope. It doesn't suggest any renewed committment to film by Hasselblad, or any particular interest in film by the company. It's just a special interest piece designed to hit a nostalgic chord with a portion of their customer base. And note that they've managed to imply that there is just one Hasselblad photographer still using only film...
    My thoughts exactly as I read the article. But then I re-read the title of this thread and decided that the title said it better than I could: "faint hope for film recognition" rather than 'hope for film revival'. Hassellbad has moved on from film and that is quite evident.

  6. #6

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    I personally dislike the heading - kind of makes film 'cute and kitsch'. I can't see how it would affect their digital sales by at least giving the V system the recognition it deserves. Would one to see more film-based stuff in Victor mag also.

  7. #7
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    Hasselblad has not been Hasselblad since they were bought by a scanner company. Fortunately the old iron still works.

    I no long visit the Hasselblad website either.
    Warning!! Handling a Hasselblad can be harmful to your financial well being!

    Nothing beats a great piece of glass!

    I leave the digital work for the urologists and proctologists.

  8. #8
    E76
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    Quote Originally Posted by Sirius Glass View Post
    Hasselblad has not been Hasselblad since they were bought by a scanner company. Fortunately the old iron still works.
    Actually, it was the other way around. Hasselblad bought Imacon.

  9. #9
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    Hasselblad don't sell film they sell professional cameras, and they stand a much better chance of surviving as a company if they manufacture a product that professional photographers (who are deserting Hasselblad film cameras in droves) want to buy.
    Ben

  10. #10
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    Quote Originally Posted by benjiboy View Post
    Hasselblad don't sell film they sell professional cameras, and they stand a much better chance of surviving as a company if they manufacture a product that professional photographers (who are deserting Hasselblad film cameras in droves) want to buy.
    How dare you let facts get in the way of emotion......

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