Hazards of shooting digital medium format

[hpulley]

That's right and unfortunately if they have to pick it up later they may not feel like paying today and coming back to the store again to pick them up so they may just decide not to bother. Giving them something to buy and take home today while they're excited about it is unfortunately a better way to get money out of them. Faster, better, cheaper, pick two they say and these days it seems fast and cheap are the ones chosen most often.

[2F/2F]

In order to use film professionally now, it is necessary to "retrain" most clients. It takes work, and you will not always be successful, but if you take your time and effort to do it and do it well, it usually pays off for both you and the client. We must, of course, also be able to realize when digital would be the better tool for the job at hand, and not push film in these situations. (Why would we want to anyhow?)

Most of the time, it is only stuff that is for very deadline-sensitive use that truly requires the speed of digital in order for the client to make money and be competitive. For instance, photos for newspaper use. For most other things, people paying for images have simply become accustomed to instant gratification even though it is not needed, and need to be retrained if we want to use film professionally.