No big lomography fan, but that looks pretty cool. I love the fact they're using a brass barrel, although the block around the focus drive is kind of chunky. The kickstarter price is very reasonable--this is tempting.
I'm no fan of the lomography aura, their marketing, etc. But this looks like a nice product at a realistic price! It's even a good focal length for 35, showing the character of a Petzval without the exaggerated and nauseating swirlies (spewies?) that many get by using too short a lens for their format.
As much as I dislike admitting it, I like the thing!