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  1. #1

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    Leica 100 commercial

    Quite a nice ad, I think. Great imagery, compelling script. Makes me want a Leica! Haha...

    http://petapixel.com/2014/10/02/leic...nniversary-ad/

  2. #2

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    I want to buy a Lecia too!

    Jeff

  3. #3

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    It's been pulled down from the petapixel site, at least for me. Another site-

    http://leicagallerysp.com.br/

  4. #4

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    Quote Originally Posted by PtJudeRI View Post
    Quite a nice ad, I think. Great imagery, compelling script. Makes me want a Leica! Haha...

    http://petapixel.com/2014/10/02/leic...nniversary-ad/


    hmmmm. "Video removed by the user."

    musta been the nude shot.

  5. #5

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    Nicely done. But don't particularly want one.
    “You seek escape from pain. We seek the achievement of happiness. You exist for the sake of avoiding punishment. We exist for the sake of earning rewards. Threats will not make us function; fear is not our incentive. It is not death that we wish to avoid, but life that we wish to live.” - John Galt

  6. #6
    benjiboy's Avatar
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    I've had a Zeiss Contax 11 for 62 years, and never had any desire for a Leica.
    Ben

  7. #7
    Ken Nadvornick's Avatar
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    Crap, that's good... That's really, really good.

    I never seek to place myself above amazement. Rather, I seek to be amazed. The fact that it's about Leica is, for me, tangential.

    It's style and impact vaguely reminds me of Robin Williams reprising his recitation of Whitman from Dead Poets Society in the iPad Air advertisement.

    Ken
    "When making a portrait, my approach is quite the same as when I am portraying a rock. I do not wish to impose my personality upon the sitter, but, keeping myself open to receive reactions from his own special ego, record this with nothing added: except of course when I am working professionally, when money enters in,—then for a price, I become a liar..."

    — Edward Weston, Daybooks, Vol. II, February 2, 1932

  8. #8
    Eric Rose's Avatar
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    A total BS ad. Take about taking credit for "air". The conceit is dripping from this ad. In actual fact the prototype of the first Leica was made in 1914 and didn't go into production until 1924/5 so really they are celebrating their 90th birthday.
    www.ericrose.com
    yourbaddog.com

    "civility is not a sign of weakness" JFK

    "The Dude abides" - the Dude

  9. #9
    Ken Nadvornick's Avatar
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    Quote Originally Posted by Eric Rose View Post
    A total BS ad... The conceit is dripping from this ad.
    I'm curious. If you haven't already seen it, did you click through and watch the earlier Leica advertisement Alma?

    What do you think of that one?

    Ken
    "When making a portrait, my approach is quite the same as when I am portraying a rock. I do not wish to impose my personality upon the sitter, but, keeping myself open to receive reactions from his own special ego, record this with nothing added: except of course when I am working professionally, when money enters in,—then for a price, I become a liar..."

    — Edward Weston, Daybooks, Vol. II, February 2, 1932

  10. #10

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    In general, I think it's nicely done. I like the interpretations/depictions of the classic photographs.

    But they do heap a lot of credit onto themselves that isn't terribly much deserved.

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