I think you had to be there.
The market for 35mm SLRs took off in a way that was probably surprising to many in the photographic industry. Starting in the mid to late 1960s, and then accelerating through the 1970s, 35mm SLRs went from being tools for specialists to being incredibly popular mainstream cameras.
Kodak was servicing that market with greatly expanded film and photofinishing products. At the same time, Kodak was manufacturing a large quantity of cameras that were aimed at a less sophisticated market, but not necessarily an inexpensive market. Kodak sold tens of millions of 126 ad 110 cameras, for instance, and some of them were quite advanced.
We tend to think of SLRs or advanced rangefinders as being the most important part of the photographic industry. For Kodak, the film part of the 35mm equation was very important, but cameras, not as much.