Last edited by Ken Nadvornick; 12-08-2012 at 07:17 PM. Click to view previous post history.
Reason: Added link to help illustrate the point...
"The richness of the experience that occurs when one is exposed tangibly to a subject, material, or process is unmatchable in the abstract... Thus, when 'touch it,' 'taste it,' smell it' become the watchwords, the results are most often extraordinary. Equally extraordinary are the lengths to which people will go to avoid [that] experience."
— Tom Peters and Robert H. Waterman Jr., In Search of Excellence, 1982