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  1. #11
    lxdude's Avatar
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    Bronicas were not as expensive as Hasselblad, but that doesn't mean they were inexpensive. Most amateurs used 35mm. Few were using medium format SLR's compared to professionals. The Bronicas were certainly not mass-market box cameras.
    I do use a digital device in my photographic pursuits when necessary.
    When someone rags on me for using film, I use a middle digit, upraised.

  2. #12
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    I want a Bronica 135W back, but they're very expensive compared to the rest of the system.
    Check out my website!

    Yashica T4, Yashica Electro 35 GTN, Yashica-D.

  3. #13
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    Bronicas were not cheap. When you could spend $1000-1200 to buy a top of line pro grade 135 SLR with TTL metering and a normal lens, a Bronica ETRSi 645 format body+lens+metering finder+film back was about $2500-2800.

    I was attending a wedding photography symposium in the 1990's and someone at my lunch table commented that he was from Florida, and most photographers in his part of the world shot with Bronica simply because they didn't want to tie up quite so much money in paying for Hassy bodies and lenses and accessories.

  4. #14
    Nathan Riehl's Avatar
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    That still applies. I'm from Florida. I bought my Bronica system from another person here.

  5. #15
    lxdude's Avatar
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    B+H ad, Pop Photo, May 1996:

    Hasselblad 503CXI with 80mm f/2.8, A-12 back---------------$4141, W.L. Focusing Hood--$240.
    Bronica SQ_Ai with 80mm f/2.8, 120 or 220 back, W.L finder--$2369

    Hasselblad A-24 magazine--$795
    Bronica 220 back w/insert--$539.50

    Hasselblad PM-5 45 degree finder--$995
    Bronica 45D 45 degree finder------$699

    Hasselblad 40mm f/4 with hood--$3995
    Bronica 40mm f/4 PS------------$1799, lens hood--$39

    Hasselblad 150mm f/4--$2756
    Bronica 150mm f/4PS---$1569

    The totals of what I listed:
    Hasselblad--$12,922
    Bronica-----$7,014.50
    So this particular Bronica setup is about 55% the cost of the matching Hasselblad setup. Not to say Hasselblads aren't worth their cost- just that for a lot of professionals, it wasn't worth it for them or they just couldn't afford it.

    To illustrate some of the difference between either 6X6 setup and for example, Nikon-- in the 135 format equivalent focal length to the 150mm f/4 lenses, the Nikkor AFD 85mm f/1.8 was $389.95, the AIS 85mm f/1.4 was $829.95.
    The Nikkor AFD 24mm f/1.4 cost $1569.95, 95 cents more than the Bronica 150mm (though I bet they would have knocked off the difference if you pressed them ).

    The medium format SLR's were used by people who needed what they could deliver, and could pay for it. They gave up numerous features which the smaller format camera systems offered.
    Last edited by lxdude; 09-09-2013 at 02:08 AM. Click to view previous post history.
    I do use a digital device in my photographic pursuits when necessary.
    When someone rags on me for using film, I use a middle digit, upraised.

  6. #16

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    Im a little amazed that our own Cheryl Jacobs seem to have slipped under the radar

    http://cheryljacobsportraits.homeste...biography.html
    http://www.cheryljacobsphotography.com/

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    Send from my Electronic Data Management Device using TWOFingerTexting

    Technology distinquishable from magic is insufficiently developed

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  7. #17
    lxdude's Avatar
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    My gosh, yes! Thanks for that, Soeren. I really enjoy her work.
    I do use a digital device in my photographic pursuits when necessary.
    When someone rags on me for using film, I use a middle digit, upraised.

  8. #18

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    When photographing the Bones Brigade I believe Craig Stecyk used a Bronica. In "Bones Brigade: an Autobiography" a still shows him holding one with a motorwinder or a grip.

  9. #19
    MDR
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    Dan Wynn used a Bronica in the Sixties, Nigel Harper (Wedding photographer) used Bronicas, Cherie Steinberg-CotÚ (Boudoir and Wedding), Tommy Oshima (net pesonality uses a Bronica amongst other things), Robert and Suzanne Love (Portraits), Michael R. Williams (Celebs used them and switched to the bigger Mamiya), James Nader (Fashion went digital) and many more. Bronica never really used the big name advertisement that Hasselblad and Mamiya are famous for

  10. #20
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    And there's me, too, of course!
    Logan

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