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I think the extended version is a fantastic bargain with all of the 'extras' - more images, videos, interviews, podcasts, work not found in the magazin, etc. I also really enjoy listening to what the photographer was thinking about when photographing with the audio portion. I would also agree with the earlier post, the more we can encourage those to 'carry the torch' about photography the better. While I do a lot of work on the computer it is nice to see images on a large monitor.
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 Originally Posted by lenswork  I forgot to address the "trick" comment.
Some of you may not be aware how the magazine distribution business works. I have no secrets, so I'll tell you.
Brooks I like the magazine so keep up the good work, I think a lot of artists don't realize how hard it is to run a business. As a business you never want to dilute your brand. So people will like it some won't. Those that appreciate the magazine will come. 
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A great magazine, but I wonder how removing it from bookstores will INCREASE exposure (so to speak.)
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Welcome to the forum deathbutter.
As I understand Brook’s intent, it is to reduce waste and production cost thereby allowing the price to be kept at the lowest level. Exposure will come from forum such as this.
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Originally Posted by deathbutter A great magazine, but I wonder how removing it from bookstores will INCREASE exposure (so to speak.) Hey Deathbutter, welcome to APUG.
When I talked to him at Shooting the West he told me he felt the market would be better served by attending festivals and shows etc. to promote Lenswork. He sort of indicated that the retail sales thing was pretty much a low or no gain endeavor at this point, especially compared to the waste. I can see that it would be better from a markeitng standpoint to simply give away as a promotional the number of copies that would be otherwise destroyed.
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Sponsored Ad. (Subscribers to APUG have the option to remove this ad.)
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I have heard that Lenswork is limited by the high quality of its printing (the best, imo). The printer can only make so many copies per run - I'd guess, I dunno, 10,000.
If 70% is waste and you are near the print limit, your growth potential through retail is essentially zero unless you get a new printer or help them finance expansion (if even possible). Or you do whatever you can to eliminate that waste, in which case you have the potential of selling two or three times as many copies (that is, all of the max possibly-made copies).
Even fewer copies at a higher margin can = more revenue. It's not that hard to suss out.
Plus, by eliminating the newstand "send and wait and then destroy the waste" cycle, the business gains more short-term liquidity (albeit against unknown new sorts of marketing expenses).
Last edited by bjorke; 05-03-2008 at 03:12 PM.
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I think growth potential is limited for other reasons as well. I think this may be a very forward looking stratagy, and it may be too forward. Time will tell.
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I'm enjoying the Extended version. I addition to the bonus galleries, the interviews add insight and personality that can't be had with the print version.
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Originally Posted by Alex Hawley I'm enjoying the Extended version. I addition to the bonus galleries, the interviews add insight and personality that can't be had with the print version. I'm just the opposite. I took the Extended+Print option for a year, but found that I hardly ever got around to opening the Extended DVD. I have several DVD's still in their wrappers (future ebay collector's item?). Though it is well done and the "extras" are indeed added value, still it is not a viable alternative to the magazine, at least to me. For one thing, I can read the magazine while I eat, while I sit on my terrace, glancing up at the clouds over the Caribbean, or while I sit on the um, personal hygiene appliance. To read the DVD, I have to sit at my computer, insert the DVD, navigate through it, and prolong the neckache I get from trying to read the computer screen with my trifocal/"progressive" lenses. I spend too much time on the computer already, and I would rather spend that time reading APUG forums.
And besides... hasn't anyone noticed that the Extended DVD's are... you know, that "D" word? I mean, we're not on the ANALOG photography user's group website for nuthin'! I prefer both my photography and my magazines to be analog, thanks.
Oh, and a last minute edit:
And besides, the magazines are beautifully printed! Sorta like a silver gelatin print!
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Originally Posted by eddym and my magazines to be analog, thanks.
Oh, and a last minute edit:
And besides, the magazines are beautifully printed! Sorta like a silver gelatin print! Without digital technology Lenwork couldn't be printed at a price that people would accept for a magazine nor would the quality be available for the price.
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