Kevin, it does open ones eyes. I've received so many little prints (postcards) that I'd never have thought of or seen without the exchange. Definetly opens ones mind to a world of possibilites. It's a good way to improve your printing as you want to be consistent (well I do) and decent, knowing your audience is a bunch of other photog's who'll be examining the postcards pretty closely. It's also pretty hard to print that small, makes 8x10s a breeze in the burning and dodging stakes! I've been pretty conservative (subjects) in the cards I have sent, probably time to time to send some that are more adventurous, a reflection what I generally photograph... I might have to write on it 'this way up'