Actually, Cartier has their second tier 'Must de Cartier' line where the watches are 20 micron plated instead of solid 18K, etc. They also have the Louis Cartier signature line whose pieces are sold only in Cartier boutiques. So there are really 3 levels.
Originally Posted by Jorge
Maybe that's the model-Leitz could manufacture a lower end line in the hopes that it would generate enough revenue to keep the no compromises cameras in limited production.
Anyway, I see your point and it is well taken. The Swatch Group, parent company of Omega, recently purchased Breguet lock, stock and barrel. They have even incorporated some the superb Nouvelle Lemania (Breguet's subsidiary ebauche manufacture) movements into some of the new Omega Speedmasters. Without the backing of Swatch's huge capital base, the atelier that A.L. Breguet (we're not worthy) founded in 1775 would surely have gone out of business forever. It's also interesting to note that Swatch is the world's largest manufacturer of quartz movements.
Maybe Leitz will find such an angel among the well heeled manufacturers of digital cameras. Let's all hope.
It is just the Name Alpa, owner etc. are totally different. Like Voigtländer someone bought the rights of the name.
Originally Posted by NikoSperi
To be honest these new Alpas are really nice ....
Colour? We can always use an airbrush later...
Leica may be sick,but it ain't dead just yet!!
Don't dig Leica's grave just yet! They are exploring ways to keep Leica camera viable; the other facets of the Leica company seem to be in better shape. I would expect that somehow, some way Leica will survive; they may have to do production on a special order basis or soething along those lines, but I can't see Leica camera closing its doors.
That having been said, now is the time to buy Leica for two reasons: 1. To help the company out, and 2. "Just in case." If Leica were to go down the tubes, the prices on Leica cameras and lenses would go thru the roof and end up somewhere in the ionosphere. I would expect prices to multiply by a factor of 3X or even 4X.
I'm going to get the new 50/1.4ASPH... Just in case!
"My idea of a good life is that I wake up in the morning, go out and look around and make four rolls of film a day." - Josef Koudelka
"There is only you and your camera. The limitations in your photography are in yourself, for what we see is what we are." - Ernst Haas
"Nothing happens when you sit at home. I always make it a point to carry a camera with me at all times…I just shoot at what interests me at that moment." – Elliott Erwitt
I don't think we should worry until the "garage sale" sign goes up in front of the factory
"Just because nobody complains doesn't mean all parachutes are perfect."
The romantic times of the 40`s, 50`s and 60`s are gone, a company who can`t reinvent itself, can`t compete with the Japanese all plastic tech wonders made in China or Taiwan.
Mechanical precision and beauty surely have a price, but come on, who is paying so much money for a Leica these days?
I wonder why Hasselblad made a partnership with Fuji for the H1!
Times have changed, Leica needs to change according.
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I don't know how Leica could further improve their product and still keep it a Leica, rather then turning it into a high priced point and shoot with interchangable lenses. I doubt with even the demise of the Contax G2, there is much of a market for this type of camera. Leica has signficantly upgraded most of their lenses and introduced 2 new rangefinder bodies in the last 5 years. The M7 which logically incorporates every technical improvement they can fit into the M body and the MP, which appeals to the all mechanical crowd. Based on their limited resources, I can't fault Leica for its product development and marketing efforts.
For its particular niche, i.e., a very quiet rangefinder, with fast, sharp lenses, the Leica is still the best camera in its class. Most of its user base has gone away, lured by the call of digital. Photojournalists because they needed to. Amateurs for other reasons, some good, some bad.
The weakness of the dollar has hurt them badly, causing a rapid rise in the price of cameras and lenses, in one of their biggest markets.
I think the survival of Leica depends upon their ability to produce a digital version of their "M" camera. This would significantly increase their potential market, while keeping the best aspects of the Leica.
I'm also in agreement with those who have said it's premature to count Leica out. Their are a lot of people with really deep pockets who want to keep the brand and their equipment line alive.
Looks like Leica Camera AG is starting a new business - "Industriegeschaeft", offering design, construction and production of small lots and prototypes on lenses, single lens elements etc to industrial customers:
Also Leica now offer the possiblitity to have your camera custom made.
Digital is best taken with a grain of silver.
good points you bought to the "table", but if you please, let me focus on this line of yours.
" I don't know how Leica could further improve their product and still keep it a Leica, rather then turning it into a high priced point and shoot with interchangable lenses".
What is then a digital "M"?
Leica and digital technology sounds absurd, and IMHO, that was precisely the biggest mistake of the Leica management.
This is a race, the Leica "horse" can`t win and shouldn`t even run.
Last edited by Juba; 03-14-2005 at 02:32 AM. Click to view previous post history.
Especially as the SLR hybrid is going to have a less than full frame sensor with all the implications that has for wide angle users like me.
Originally Posted by Juba