I thought about this for a couple of weeks... my first reaction was to get angry...
Then i realised... it doesn't really matter what film you use at the end of the day. What matters is capturing that moment in time, the beauty of the natural world...
I lost interest in photography when Kodachrome was discontinued but now have a renewed optimism about photography in general. I'll use whatever film i have in the cupboard/fridge/bag. I'm over caring about the product/gear/film... the only thing that really matters is the end result. We have Fujifilm and countless other products (dare i say too many) to choose from. Go out and use them TODAY while the opportunity is there. Tomorrow isn't promised to you.
Here's an image i took in 2010. I hope i can inspire or encourage one of you to just go out and shoot with whatever you have on hand. Don't get caught up with all this negativity. (Ama Dablam after sunset, November 2010 - Nepal)
Thank you Andrew for telling it the way the situation is. And the image, presumably of Anapurna II, is beautifully atmospheric. I am not interested in what film it was shot on.
I am not interested in Kodak's troubles. Nor should anybody else be with the choice of film. Irrespective of your likes and dislikes it's imperative to get out there and shoot film now and consistently. Slapping at the keyboard and comparing apples and oranges and pithy points will never guarantee a future of film. Let's work together for a common cause.
As a dealer, I am completely unsurprised as this decision of Kodak. Sales were poor, miles and miles behind Kodak colour neg and B&W.
The most frustrating thing is that as soon as the discontinuance was announced everyone went mad for these films - we had to shut down the Kodak colour reversal part of our website to stop customers ordering films as soon as Kodak told us we would receive no more.
There is a lesson here - if people don't want to loose these products, buy them before they decide to kill them off!!
Looks like the end for Kodak period. Perhaps they might do better making washing machines.
The Strategy should be to announce, "We are selling so little of this (xxx) film that if sales don't increase (double/triple..) over the next 6 months we will have to discontinue it. This is your chance, if you love (xxx) film, to save it".
They know well in advance. so why not share that with the customers and give them a fair chance?