I wonder at what point was film less than 50% of their gross sales. In 2000, it was 19%. That's not much. I'm guessing that in 2000, film was a much higher percentage of gross sales for EK. Fujifilm was highly diversified before the great decline of film usage.Quote:
At Fujifilm, photo films accounted for less than 1 percent of the company's total sales in fiscal 2011, down from 19 percent in fiscal 2000.
Error 404 on that link, Mark_S.
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Again, apologies for the absence of this page.
Here's the correct link: http://www.bjp-online.com/british-jo...essional-films
Fuji discontinued Velvia 50 in 4x5 and 8x10 and Velvia 100F in all formats just a few days ago.
Trimmed line-up and higher costs for customer?
If a company doesn't market their product, of course sales will slump.
I think if their sales volume continues to suffer, it will be nothing to do with lack of demand. It will because the companies will push away their current customers.
You can't just keep trimming your product and charging more to compensate for marketing errors.