For decades everyone knew exactly what Kodak stood for. Maybe the general public box Brownie
crowd never knew about the extensive industrial scope of products, but cumulatively, there was a
core focus to the whole enterprise, along with a well defined market. This might have needed some
tailoring and gradual shift as newer technologies emerged; but it's not the kind of thing any smart
manager would gamble with while testing newer options. I witnessed several big corporation go down
that wrong path, esp in the 90's when the mantra was to diversify, diversify, diversify in order to have a bigger perceived footprint to potential stock investors. The problem was, some of these
companies diversified into arenas they really didn't understand, and thereby sacrified key finances
that should have gone to upgrading or underpinning their existing base.
All that stuff from Perez about how great their ink-jet printers would do for profits. Right. Going up against Canon, Epson, HP and Lexmark.
Now Lexmark has announced they are getting out of the ink-jet business and will try to sell the division and its patents.
If Steve Jobs had taken over Kodak instead of Perez, we might be shooting film with 8"x10" touch screen tablets!
Exactly! There is still a need for high-end commercial images with good detail and Dick Tracy Secret
Decoder Ring cameras aren't going to fill that need, and current MF digital options are undoubtedly
going to go obsolete, probably before sheet film will. Someone will come up with a real electronic
option for color film itself. In the meantime, I'm going to grow old enjoying my darkroom. There's no
digital option for that! Hands-on for me!