How did kodak end up where it is?
Iíve been shooting Kodak colour and transparency film since I got into film photography a few years back, and theyíve never let me down, so when I had the opportunity to do a research project for school I decided to study the recent history of Kodak and how they ended up in their current state. Itís fairly obvious that theyíre where they are now because they failed to capitalise on digital, but why this happened is harder to understand. I know that this site is for analogue photography, but any suggestions and answers for my questions below would be much appreciated, thanks.
Kodak invented the digital camera. Though it is understandable that they were afraid of developing it at the time due to the threat it would pose to their film business, what was the thinking at the company that caused them to remain film centric after both their competitors and previously non photographic companies had begun to gain ground in the digital market?
Why did they not streamline their film business in order meet the new, smaller demand for film? Also, why have they cut back on transparency film and kept lower end consumer film, which is surely a faster shrinking market?
At what point did companies other than Kodak begin to look into digital, and at what point did Kodak begin to worry about these developments?
For the majority of the 1990s, Kodak was not far behind Fuji or their other competitors where it came to digital technology and their early DSLRs produced higher quality images than other early digital cameras. Iíve read a report saying that prior to a leadership change in 2000 many in Fuji were also against the move away from film, so at what point did Fuji really gain the upper hand over Kodak when it came to digital?
Why did Kodak move away from the professional end of digital photography and concentrate on the lower profit consumer end when they had less experience in the latter?
At what point did the management of Kodak realise that film was going to be overtaken by digital, and at what point did it become too late for the company to make a smooth change?
If digital had not arrived, where would Kodak be today? Would they have stagnated anyway in terms of creativity (APS didnít exactly take of as the company had hoped) and been overtaken by more modern and creative companies regardless of the invention of digital?
Overall, the main question Iím trying to answer is why did Kodak miss out on digital? Were they simply scared to develop it as they felt it would undercut film, or could they genuinely not see a way that the clunky, 0.01 megapixel digital camera that they invented in 1976 could be developed into a consumer product?
Once again, I know this isn't strictly analogue stuff, but all help is appreciated :)